Brand Partnerships Director, NIL & Licensing

Gondola; Orlando, Northern (FL, KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

University of Central Florida Athletics seeks an Assistant Director, Brand Partnerships to drive revenue through corporate sales, NIL initiatives, and licensing. The role collaborates with campus units to preserve brand integrity across licensing and merchandising platforms.

Responsibilities include identifying opportunities, activating NIL partnerships, managing sponsor relationships, and coordinating with UCFAA partners to grow revenue and exposure for UCF Athletics.

Qualifications

• Bachelor's degree required with 2 years experience; graduate coursework may substitute.
• Strong leadership and collaboration skills.
• Ability to manage relationships with partners and licensing entities.

Responsibilities

• Develop revenue-generating opportunities for the athletics brand.
• Identify and promote NIL, licensing, and merchandising opportunities.
• Coordinate with licensing teams and corporate partners.
• Manage relationships with UCFAA corporate naming rights partners.
• Support national, regional, and local licensing marketing strategies.

Skills

Leadership

Interpersonal skills

Organizational skills

Education

Bachelor's degree

Master's degree or graduate coursework substitution

Job description

University of Central Florida Athletics seeks an Assistant Director, Brand Partnerships to drive revenue through corporate sales, NIL initiatives, and licensing. The role collaborates with campus units to preserve brand integrity across licensing and merchandising platforms.

Responsibilities include identifying opportunities, activating NIL partnerships, managing sponsor relationships, and coordinating with UCFAA partners to grow revenue and exposure for UCF Athletics.