Brand & Partnerships Activation Manager (Hybrid)

Minnesota Frost; Saint Paul (MN); Hybrid; USD 72,000 - 77,000; Full time

Job summary

Minnesota Frost is seeking a Marketing & Partnership Activation Manager to drive brand awareness, ticket sales, and fan engagement through integrated marketing efforts. You will own the marketing calendar and work with League teams to execute the operations plan, reporting to the Director, Business Operations.

Based in the United States, this newly created role requires collaboration with local partnerships, promotions, and campaigns, with regular on-site presence for games and events.

Qualifications

• Bachelor's degree in marketing, communications, sports business, or related field.
• 2–3 years of experience in a marketing department or related role.
• Proficient with Microsoft Office (Word/Excel/PowerPoint).
• Familiarity with social media advertising platforms (Meta Business Suite or similar).
• Willing to work evenings, weekends, and travel; US work authorization.

Responsibilities

• Execute team marketing strategy including local partnerships and ticketing campaigns.
• Own the team marketing calendar and coordinate activations across departments.
• Build and activate local marketing partnerships to drive brand growth and revenue.
• Manage marketing campaigns and report KPIs.
• Support paid media initiatives with League Marketing team.

Skills

Marketing strategy

Partnership development

Project management

Flexibility to work evenings

Education

Bachelor's degree in Marketing, Communications, Sports Business, or related field

Tools

Microsoft Office

Meta Business Suite

CRM systems

Adobe Creative Suite

Job description

Minnesota Frost is seeking a Marketing & Partnership Activation Manager to drive brand awareness, ticket sales, and fan engagement through integrated marketing efforts. You will own the marketing calendar and work with League teams to execute the operations plan, reporting to the Director, Business Operations.

Based in the United States, this newly created role requires collaboration with local partnerships, promotions, and campaigns, with regular on-site presence for games and events.