Marketing & Partnership Activation Manager

Minnesota Frost; Saint Paul (MN); Hybrid; USD 72,000 - 77,000; Full time

Job summary

Minnesota Frost is seeking a Marketing & Partnership Activation Manager to drive brand awareness, ticket sales, and fan engagement through integrated marketing efforts. You will own the marketing calendar and work with League teams to execute the operations plan, reporting to the Director, Business Operations.

Based in the United States, this newly created role requires collaboration with local partnerships, promotions, and campaigns, with regular on-site presence for games and events.

Qualifications

• Bachelor's degree in marketing, communications, sports business, or related field.
• 2–3 years of experience in a marketing department or related role.
• Proficient with Microsoft Office (Word/Excel/PowerPoint).
• Familiarity with social media advertising platforms (Meta Business Suite or similar).
• Willing to work evenings, weekends, and travel; US work authorization.

Responsibilities

• Execute team marketing strategy including local partnerships and ticketing campaigns.
• Own the team marketing calendar and coordinate activations across departments.
• Build and activate local marketing partnerships to drive brand growth and revenue.
• Manage marketing campaigns and report KPIs.
• Support paid media initiatives with League Marketing team.

Skills

Marketing strategy

Partnership development

Project management

Flexibility to work evenings

Education

Bachelor's degree in Marketing, Communications, Sports Business, or related field

Tools

Microsoft Office

Meta Business Suite

CRM systems

Adobe Creative Suite

Job description

About The PWHL

The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.

Position Summary

The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for the Minnesota Frost through integrated marketing efforts and local partnership activation. Reporting to the team's Director, Business Operations, this role owns the team's marketing calendar and works closely with the League's Marketing and Corporate Partnerships teams to execute the team's marketing operations plan. This posting is for a newly created position. The pay range for this position is $72,000 to $77,000 USD annually.

Key Duties & Responsibilities

• Execute team marketing strategy, including local partnerships, promotions, and ticketing campaigns
• Own the team marketing calendar and coordinate activations across Ticketing, Partnerships, Merchandise, Content, and Communications
• Build and activate local marketing partnerships to drive brand growth, fan engagement, and revenue
• Serve as day-to-day project manager for marketing campaigns, tracking KPIs and reporting results
• Support paid media initiatives in collaboration with the League Marketing team

Required Qualifications

• Bachelor's degree in marketing, communications, sports business, or related field.
• 2-3 years of experience in a marketing department or related role.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with social media advertising platforms (Meta Business Suite or similar).
• Flexibility to work evenings, weekends, and travel as required.
• This position is based in the United States of America. Applicants must be legally authorized to work in the United States of America on a full-time basis. The PWHL does not provide visa sponsorship for this role.

Preferred Qualifications

• Experience in the sports and entertainment industry.
• Demonstrated success building local partnerships and executing local marketing campaigns.
• Experience managing multi-channel marketing campaigns with measurable ROI.
• Familiarity with CRM platforms and database management.
• Basic knowledge of Adobe Creative Suite.

Flexibility & Travel

Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule.

Benefits

• Medical insurance with League contributions toward premiums
• Vision insurance
• Dental insurance
• 401(k) retirement savings plan with employer match
• League-paid life insurance
• League-paid accidental death and dismemberment (AD&D) insurance
• League-paid short- and long-term disability insurance
• Responsible Paid Time Off (flexible, non-accruing time off)
• Paid holidays
• Paid bereavement leave
• Paid parental leave
• Eligibility and coverage are subject to the terms of the applicable plans and policies

The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.

A background check will be conducted once a successful candidate is identified.