Brand & Offline Marketing Architect

Base Power; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Base Power is looking for a Brand / Offline marketer to lead the strategy for offline marketing channels including TV, OOH, and sponsorships. You will coordinate with teams to ensure that brand efforts align with performance marketing initiatives.

The role requires 4–10 years of marketing experience with proven skills in managing campaigns and understanding brand measurement, making this a crucial role in evolving Base Power’s marketing presence.

Qualifications

• 4–10 years in marketing, with hands-on experience in brand and offline campaigns.
• Experience negotiating media buys like TV spots and OOH advertising.
• Strong background in consumer marketing; B2B experience is a plus.

Responsibilities

• Own the strategy and execution of brand's offline marketing channels.
• Drive synchronization of offline campaigns into digital platforms.
• Manage agency and vendor relationships effectively for optimal performance.

Skills

Consumer marketing experience

Agency and vendor relationship management

Strategic instincts

Fluency in brand measurement tools

Understanding of offline and digital integration

Job description

Base Power is looking for a Brand / Offline marketer to lead the strategy for offline marketing channels including TV, OOH, and sponsorships. You will coordinate with teams to ensure that brand efforts align with performance marketing initiatives.

The role requires 4–10 years of marketing experience with proven skills in managing campaigns and understanding brand measurement, making this a crucial role in evolving Base Power’s marketing presence.