Brand & Motion Designer for Fintech Identity

American Society of Interior Designers; New York, Northern (NY, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

HIFI is seeking a Brand and Motion Designer to own and evolve its visual identity across the website, campaigns, events, and sales materials. You will design and animate assets hands-on, build templates, and collaborate closely with marketing, product marketing, and engineering to bring concepts to life.

The role requires 5+ years in brand or visual design, strong Figma/Adobe skills, and a portfolio demonstrating static and motion work.

Qualifications

• 5+ years of brand or visual design experience, ideally in B2B tech/fintech/crypto.
• Expert-level skill in Figma, Adobe Creative Suite, and After Effects with a strong motion portfolio.
• Experience building or evolving a brand identity and writing guidelines.
• Experience designing websites and collaborating with engineers to ship them.
• Ability to translate complex concepts into clear visuals and animations for a finance audience.

Responsibilities

• Own and evolve HIFI's visual identity, including logo usage, typography, color, illustration, and iconography, and maintain the brand guidelines.
• Design and animate content for product launches, announcements, and social channels, including short product animations and explainers.
• Lead the visual design of hifi.com and work with engineering to implement layouts, interactions, and motion on the site.
• Create campaign and digital assets for programs run by the marketing team.
• Design materials for conferences and events, including booths, signage, presentations, and printed collateral.
• Design pitch decks, one-pagers, case studies, and other sales materials with product marketing.
• Build templates in Figma and other tools to enable scalable production by sales/marketing.
• Manage outside partners such as illustrators and video producers.

Skills

Branding

Motion design

Visual storytelling

Cross-functional collaboration

Portfolio quality

Tools

Figma

Adobe Creative Suite

After Effects

Job description

HIFI is seeking a Brand and Motion Designer to own and evolve its visual identity across the website, campaigns, events, and sales materials. You will design and animate assets hands-on, build templates, and collaborate closely with marketing, product marketing, and engineering to bring concepts to life.

The role requires 5+ years in brand or visual design, strong Figma/Adobe skills, and a portfolio demonstrating static and motion work.