Brand & Motion Designer - Fintech Visual Identity Lead

HIFI; New York (NY); In loco; USD 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

HIFI, a stablecoin infrastructure company, is seeking a Brand and Motion Designer to shape its visual identity across the website, campaigns, events, and product launches. You will own design systems, create motion assets, and collaborate with marketing, product marketing, and engineering to bring ideas to life.

You will design for hifi.com, social channels, and conference materials, developing templates in Figma and guiding outside partners.

Competenze

• 5+ years of experience in brand or visual design, ideally at a B2B technology, fintech, payments, or crypto company.
• Expert-level skill in Figma, Adobe Creative Suite, and After Effects, with a portfolio that shows both static and motion work.
• Experience building or evolving a brand identity and writing the guidelines that keep it consistent.
• You've designed websites and worked with engineers to ship them, and you understand how design decisions hold up in code.

Mansioni

• Own and evolve HIFI's visual identity, including logo usage, typography, color, illustration, and iconography, and maintain the brand guidelines that document it.
• Design and animate content for product launches, announcements, and social channels, from short product animations to explainer videos.
• Lead the visual design of hifi.com, and work with engineering to implement layouts, interactions, and motion on the site.
• Create campaign and digital assets, including ads, email templates, and graphics, for programs run by the marketing team.
• Design materials for conferences and HIFI-hosted events, including booths, signage, presentations, and printed collateral.
• Design pitch decks, one-pagers, case studies, and other sales materials with product marketing.
• Build templates in Figma and other tools so sales and marketing can produce routine materials without starting from scratch.
• Manage outside partners such as illustrators, video producers, and print vendors when a project calls for them.

Conoscenze

Brand design

Typography

Layout design

Animation

Portfolio development

Strumenti

Figma

Adobe Creative Suite

After Effects

Illustrator

Descrizione del lavoro

HIFI, a stablecoin infrastructure company, is seeking a Brand and Motion Designer to shape its visual identity across the website, campaigns, events, and product launches. You will own design systems, create motion assets, and collaborate with marketing, product marketing, and engineering to bring ideas to life.

You will design for hifi.com, social channels, and conference materials, developing templates in Figma and guiding outside partners.