Brand & Menu Design Strategist

Aramark; Chapel Hill (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Aramark seeks a Marketing Analyst to support category and proprietary brand innovation for retail, residential dining, and catering channels. You will help implement program development and activation, gathering stakeholder feedback to ensure successful launches.

You will collaborate with cross-functional teams, manage timelines and budgets, and track results to drive improvement. A bachelor’s degree in marketing, nutrition, food science or business and 1–3 years of relevant experience are

Qualifications

• 1–3 years of experience in product, program, or menu development in food service.
• Experience building marketing capacity and tools in a complex marketing/sales environment.
• Bachelor's degree or equivalent in marketing, nutrition, food science or business.
• Strong project management experience leading cross-functional teams in a matrix organization.
• Excellent interpersonal communication skills including strong writing and presentation skills.
• Photoshop proficiency preferred.

Responsibilities

• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation.
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation.
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll‑out plans, and tools development.
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands.
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands.
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.).

Skills

Strong communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing/ nutrition/ food science/ business

Tools

Photoshop

Job description

Aramark seeks a Marketing Analyst to support category and proprietary brand innovation for retail, residential dining, and catering channels. You will help implement program development and activation, gathering stakeholder feedback to ensure successful launches.

You will collaborate with cross-functional teams, manage timelines and budgets, and track results to drive improvement. A bachelor’s degree in marketing, nutrition, food science or business and 1–3 years of relevant experience are