Brand & Member Growth Marketing Manager

Frontwave Credit Union; Oceanside (CA); On-site; USD 93,000 - 139,000; Full time

Benefits offered by this job

Competitive pay

401k matching

Mortgage and auto discounts

PTO and holidays

Health plans (medical, dental, vision)

Employee Assistance Program

Tuition reimbursement

Job summary

Frontwave Credit Union in Oceanside, CA seeks a Marketing Communications Manager to lead the design and execution of marketing programs, product promotions, and member/employee communications while maintaining brand consistency across channels. The role focuses on building emotional connections with members and community partners.

You will drive top-of-mind awareness, collaborate with agencies, manage campaigns, and mentor a marketing support team to deliver compelling experiences for members

Qualifications

• Bachelor’s degree in Marketing, Communications, or Journalism.
• 7+ years of marketing communications experience including creative and content development.
• 3+ years working with agencies, media buyers, PR and digital marketing.
• 3+ years of experience in credit union, banking or financial services.
• 3+ years of supervisory experience.
• Experience with event marketing, experiential marketing, and retail merchandising.
• Strong project management with knowledge of campaign development across print and digital.

Responsibilities

• Develop and execute best-in-class marketing and communication strategies to drive top-of-mind awareness.
• Support VP Marketing in creating marketing tactical plans, programs, and budgets.
• Oversee programs and tools that extend the Frontwave brand and connect with members, employees, and the community.
• Manage communications including member journeys, newsletters, online materials, and press releases.
• Lead lead/demand generation across digital and traditional channels, enabling agile marketing.
• Provide guidance to the Marketing Communications support team to ensure timely delivery of tasks.
• Collaborate with media agencies and partners as needed to support campaigns.
• Assist with paid traditional and digital media including OOH, programmatic, retargeting, social, and search.
• Monitor programs for budget and production goals; evaluate and implement new opportunities.
• Support cross-functional committees and present department communications to leadership.
• Work with Marketing Analyst on KPIs and ROI.

Skills

Marketing communications

Content development

Project management

Event marketing

Retail merchandising

Agency coordination

Supervisory skills

Education

Bachelor’s degree in Marketing/Communications/Journalism

Job description

Frontwave Credit Union in Oceanside, CA seeks a Marketing Communications Manager to lead the design and execution of marketing programs, product promotions, and member/employee communications while maintaining brand consistency across channels. The role focuses on building emotional connections with members and community partners.

You will drive top-of-mind awareness, collaborate with agencies, manage campaigns, and mentor a marketing support team to deliver compelling experiences for members