Brand Media Strategist — YouTube, DOOH & Audio

Amazon; Hawthorne (CA); On-site; USD 109,100 - 160,000; Full time

Job summary

Amazon is seeking a Brand Media Lead for Ring and Blink to own the end-to-end media strategy and execution across YouTube, DOOH, and Audio in US & Canada. You will drive reach, frequency, and brand lift while leveraging AI-powered tools and partnerships with audio and video platforms to optimize campaigns and budgets.

The role blends hands-on activation with strategic planning, requiring a data-driven mindset, strong analytics, and experience managing large media budgets.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Proven track record of managing significant media budgets ($15M+ annually) and delivering strong efficiency.
• Experience in ad platforms like Google or Meta.

Responsibilities

• Own the end-to-end brand media strategy and execution across YouTube, DOOH, and Audio for Ring and Blink, including audience approach, budget allocation, and full-funnel planning—leveraging AI-powered tools to enhance targeting precision and campaign efficiency.
• Plan and execute YouTube campaigns across formats (TrueView, Bumpers, Shorts, Connected TV) with a focus on reach, frequency, and brand lift.
• Develop and manage DOOH campaigns across programmatic and direct‑buy inventory, leveraging contextual and location‑based targeting.
• Execute Audio campaigns across streaming platforms (Spotify, Amazon Music, Pandora) and podcasts, aligning messaging with audience listening behaviors.
• Monitor daily pacing, campaign health, and budget allocations across all brand channels using AI-powered dashboards and anomaly detection to ensure efficiency and rapid course correction.
• Execute detailed analyses of campaign effectiveness including reach/frequency analysis, brand lift studies, geo-testing, and media mix contribution—applying machine learning models to uncover incrementality and attribution insights.
• Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging.
• Develop strategic business documentation and performance reviews for leadership.
• Stay current on media updates, trends, and best practices to inform our roadmap.

Skills

Data-driven

Cross-functional collaboration

Budget management

Marketing analytics

Leadership communication

Tools

Excel

Tableau

Google Ads

Meta Ads

Job description

Amazon is seeking a Brand Media Lead for Ring and Blink to own the end-to-end media strategy and execution across YouTube, DOOH, and Audio in US & Canada. You will drive reach, frequency, and brand lift while leveraging AI-powered tools and partnerships with audio and video platforms to optimize campaigns and budgets.

The role blends hands-on activation with strategic planning, requiring a data-driven mindset, strong analytics, and experience managing large media budgets.