Brand Media Manager - Campaign & Optimization Lead

Priceline; Norwalk (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health & wellness coverage

Generous time off

Work/life support

Financial security programs

Signature travel perks

Additional perks & discounts

A people-first culture

Inclusion initiatives

Job summary

Priceline is seeking an Associate Brand Media Manager to lead cross-channel brand campaigns across TV, CTV, OLV, social and audio. Reporting to the Director of Brand Media, you will drive campaign execution, optimization, and reporting while collaborating with the Brand Marketing team to bring strategy to life.

This role combines analytical rigor with creative delivery in a hybrid environment with two in-office days.

Qualifications

• 4–6 years in brand or performance media planning/buying.
• Experience with campaign management, trafficking and billing.
• Bachelor’s degree in advertising, marketing, communications, business, or related field.

Responsibilities

• Manage day-to-day execution and optimization of brand marketing campaigns across TV, CTV, OLV, Social, Audio and other emerging platforms
• Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization
• Manage agency briefing cycles, campaign plan development and channel-level budget allocation to maximize effectiveness and impact
• Assist with the development and maintenance of campaign deliverables such as decks, flowcharts and other materials
• Prepare strategic presentations and campaign recaps for internal stakeholders
• Summarize performance insights, key learnings, and opportunities for improvement in media reports
• Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring
• Track brand media budget , including campaign authorizations and invoices
• Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy

Skills

Brand media planning

Media buying

Campaign management

Collaboration

Detail oriented

Data driven

Travel affinity

Education

Bachelor's degree

Tools

Media platforms

Job description

Priceline is seeking an Associate Brand Media Manager to lead cross-channel brand campaigns across TV, CTV, OLV, social and audio. Reporting to the Director of Brand Media, you will drive campaign execution, optimization, and reporting while collaborating with the Brand Marketing team to bring strategy to life.

This role combines analytical rigor with creative delivery in a hybrid environment with two in-office days.