Brand Media Senior Associate

PMG; Dallas (TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

Job summary

PMG is seeking a Brand Media Senior Associate in Dallas to lead cross-channel media campaigns, optimize partner relations, and deliver data-driven results for top brands. The role emphasizes collaboration across teams, innovative use of AI, and mentorship of junior staff.

You will guide campaigns from planning through execution, leveraging analytics and industry insights to achieve client goals and drive meaningful impact for global brands. This position offers growth and a dynamic culture.

Qualifications

• 3+ years in digital media strategy, campaign management, and media partnerships.
• Bachelor's degree or equivalent experience.
• Experience with Brand Media and account planning.
• Proficiency in Adobe Analytics, Google Analytics, and Excel.
• Ability to lead cross-functional teams and mentor others.

Responsibilities

• Lead day-to-day cross-channel media campaigns aligned with client goals.
• Manage media operations, partner coordination, optimization, and analysis.
• Build relationships with media partners and develop campaigns.
• Analyze data and select best partners using audience insights.
• Contribute to RFPs, evaluate proposals, negotiate rates, design campaigns.
• Share performance updates with clients and internal teams.
• Mentor junior team members and share best practices.
• Support other channels as needed and leverage AI to improve efficiency.

Skills

Digital media strategy

Account Planning

Brand Media

Content Creation

Cross-functional teamwork

Marketing Metrics

Planning & Analysis

Market Research

Relationship Building

Leadership

Learning mindset

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Microsoft Excel

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adwicks' Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Ages Best Places to Work for 11 consecutive years.

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adwicks' Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Ages Best Places to Work for 11 consecutive years.

Who You Will Be Working With

As our Brand Media Senior Associate, you'll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You'll work alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference.

This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other's growth. Together, we explore new approaches to solving challenges, push the boundaries of what's possible, and create campaigns that resonate. In your role, you'll guide and mentor team members, fostering a culture of collaboration and development while ensuring we continue to exceed client expectations. Your leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results.

What You'll Be Doing

• Take the lead on day-to-day execution of cross-channel media campaigns, ensuring everything aligns with client goals and strategies.
• Manage core media operations, including partner coordination, campaign optimization, and performance analysis across various channels.
• Build and nurture strong relationships with media partners, working collaboratively to develop creative and effective campaigns.
• Analyze data and research to identify the best partners for reaching target audiences, leveraging performance history and audience insights to guide decisions.
• Contribute to the RFP process, evaluate proposals, negotiate rates, and help design bespoke campaigns tailored to client needs.
• Share campaign performance updates and actionable insights with both clients and internal teams.
• Get hands-on with high-impact projects, helping to drive innovation and success for client campaigns.
• Share your knowledge by mentoring junior team members, equipping them with best practices in Brand Media.
• The primary focus of this role is the Brand Media channel. However, responsibilities may extend across other media channels as needed to support broader business priorities.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

What You'll Bring

• 3+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor's degree or equivalent experience.
• Expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
• Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
• Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
• A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.