Brand & Marketing Specialist - Remote Work

BairesDev; Charlotte (NC); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

WFH setup

PTO

Parental leave

Healthcare

Life Insurance

401K

Diverse environment

Job summary

BairesDev, a global software development company, is hiring a Brand & Marketing Specialist to strengthen our brand presence and drive marketing execution. You will ensure brand consistency across outputs and contribute to campaigns that engage audiences and fuel business growth.

You will collaborate with design, content, and digital teams, maintain brand assets, and monitor performance metrics to continuously improve campaigns and brand positioning.

Qualifications

• 3+ years of marketing or brand management experience.
• Understanding of brand identity across channels.
• Experience supporting integrated campaigns across digital and traditional channels.
• Familiarity with Canva or Adobe Creative Suite preferred.
• Strong written communication and attention to detail.

Responsibilities

• Support the execution of integrated marketing campaigns while ensuring outputs align with brand guidelines.
• Assist in developing and maintaining brand assets including templates, presentations, and visual content.
• Coordinate with design, content, and digital teams to produce on-brand materials for campaigns and events.
• Monitor brand consistency across marketing channels and flag discrepancies for review.
• Contribute to market research and competitive analysis efforts to inform brand and campaign positioning.
• Track and report on marketing and brand performance metrics to support continuous improvement.

Skills

Brand management

Marketing communications

Campaign execution

Brand consistency

Market research

Tools

Canva

Adobe Creative Suite

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Brand & Marketing Specialist at BairesDev

We are seeking a Brand & Marketing Specialist to support both brand management and marketing execution activities that strengthen our market presence. You will ensure brand consistency across all marketing outputs while contributing to campaigns and programs that drive audience engagement and business growth.

What You'll Do:

• Support the execution of integrated marketing campaigns while ensuring all outputs align with brand guidelines.
• Assist in developing and maintaining brand assets including templates, presentations, and visual content.
• Coordinate with design, content, and digital teams to produce on-brand materials for campaigns and events.
• Monitor brand consistency across marketing channels and flag discrepancies for review.
• Contribute to market research and competitive analysis efforts to inform brand and campaign positioning.
• Track and report on marketing and brand performance metrics to support continuous improvement.

What we are looking for:

• 3+ years of experience in marketing, brand management, or marketing communications.
• Good understanding of brand identity principles and how they apply across marketing channels.
• Experience supporting integrated marketing campaigns across digital and traditional channels.
• Familiarity with design tools such as Canva or Adobe Creative Suite is a plus.
• Strong written communication and organizational skills with an eye for detail and quality.

How we make your work (and your life) easier:

• Work-from-home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package— well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!