Brand & Digital Marketing Specialist | Creative & SEO Focus

Native-Forward-Scholars-Fund; United States; Remote; USD 60.000 - 85.000; Vollzeit

Zusammenfassung

Native Forward Scholars Fund is seeking a Creative Marketing Specialist to shape our visual brand and campaign assets. You will manage website content, digital advertising, and marketing analytics, translating data into compelling communications.

Working with the Marketing Manager and partners, you will produce branded materials, oversee SEO/AEO efforts, coordinate vendors, and contribute to annual reports while upholding our accessibility and brand standards.

Aufgaben

• Lead brand execution for organizational campaigns, advertisements, publications, presentations, social media, and other print and digital marketing materials with consistent branding.
• Conceptualize and develop campaign creative, including graphics, digital ads, social assets, videos, infographics, photography selections and supporting collateral.
• Manage and maintain Native Forward’s website, updating webpages, campaign pages, forms, assets, and content with accessibility and brand consistency.
• Lead SEO/AEO efforts, keyword strategy, metadata, alt text, linking, readability, and technical optimization to boost visibility.
• Support paid digital advertising: Google Ads, display, remarketing, paid social, and boosted content; analyze performance and optimize.
• Monitor marketing performance across campaigns and channels; report KPIs and provide strategic recommendations.
• Coordinate production with printers, photographers, videographers, and vendors for print and digital materials.
• Develop and produce the organization’s Annual Report, including direction, data, layout, production files, and distribution support.
• Maintain libraries of approved assets to ensure efficient department-wide use.
• Assist marketing planning by analyzing performance trends and staying ahead of digital and creative best practices.
• Collaborate across teams and external partners to translate priorities into effective communications while managing multiple projects and deadlines.
• Maintain student confidentiality and compliance with FERPA.

Kenntnisse

Branding

Graphic design

Digital marketing

Website management

SEO/AEO

Analytics

Project coordination

Google Ads

Adobe Creative Suite

Tools

Google Ads

Adobe Creative Suite

SEO tools

Jobbeschreibung

Native Forward Scholars Fund is seeking a Creative Marketing Specialist to shape our visual brand and campaign assets. You will manage website content, digital advertising, and marketing analytics, translating data into compelling communications.

Working with the Marketing Manager and partners, you will produce branded materials, oversee SEO/AEO efforts, coordinate vendors, and contribute to annual reports while upholding our accessibility and brand standards.