Brand Marketing Specialist

Confidential; New York (NY); On-site; USD 65,000 - 100,000; Full time

Job summary

Confidential Biotechnology Company in the New York City metropolitan area is seeking a Brand Marketing Specialist to drive creative branding from concept to launch. You will support strategic branding, marketing, and communications to strengthen our reputation with prospective customers.

The role demands a passionate, collaborative, and highly creative professional who can manage multiple campaigns and maintain brand consistency across channels.

Qualifications

• 3+ years in advertising, graphic communications, and digital design.
• Bachelor of Fine Arts degree in marketing/graphic design or related field.
• Master’s degree preferred.
• Proficient with Adobe Creative Cloud and PowerPoint for compelling visuals and presentations.

Responsibilities

• Develop and execute creative assets across print and digital channels (ads, brochures, social content, website assets).
• Conceptualize and create visually compelling layouts and graphics communicating key messages.
• Develop cohesive concepts for campaigns, initiatives, and events.
• Contribute to evolving the brand’s visual identity.
• Ensure copy, tone, and editorial style align with brand guidelines.
• Review materials for consistency between visuals and copy.
• Collaborate with stakeholders to refine deliverables.
• Manage multiple projects with timelines and deadlines.
• Establish project timelines, priorities, and expectations across teams.

Skills

Brand storytelling

Typography

Color theory

Layout

Editorial copywriting

Photography basics

Social media content creation

Education

Bachelor of Fine Arts in marketing/ graphic design or related field

Master’s degree preferred

Tools

Adobe Creative Cloud

Illustrator

Photoshop

InDesign

After Effects

PowerPoint

Job description

This search is being conducted on behalf of a confidential biotechnology company located in the New York City Metropolitan area. To protect the confidentiality of the organization and its hiring process, identifying company information is not included in this posting. Additional details about the company, its technology, and the opportunity will be shared with qualified candidates as they progress through the process.

Position Overview

The Brand Marketing Specialist is responsible for execution of creative and branding projects from concept to launch phase. The marketing specialist will support strategic branding, marketing, and communications projects that help us build on our reputation for prospective customers. We’re looking for a passionate, resourceful, adaptive, highly creative, and intelligent creative who is ready to work in a collaborative team environment.

What You'll Do

• Develop and execute creative assets across print and digital channels, including advertisements, brochures, social media content, website assets, presentations, and other marketing materials.
• Conceptualize and create visually compelling layouts and graphics that clearly communicate key messages and campaign objectives.
• Develop cohesive creative concepts and deliverables for specific campaigns, initiatives, and events.
• Contribute to the continued evolution and enhancement of the brand’s visual identity.
• Ensure copy, tone, and editorial style remain consistent with established brand guidelines.
• Review creative materials for consistency between visual messaging and written content.
• Collaborate with stakeholders throughout the review process to revise and refine deliverables.
• Manage multiple creative projects simultaneously while maintaining quality and meeting deadlines.
• Establish project timelines, priorities, and expectations across multiple stakeholders and team members.

What We're Looking For

• Strong proficiency with Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, and After Effects.
• Advanced working knowledge of Microsoft Office, with particular strength in PowerPoint and presentation design.
• Experience creating content for major social media platforms, including LinkedIn, Facebook, and Instagram, with a working knowledge of social media analytics and performance metrics.
• Strong foundation in core design principles, including typography, color theory, visual hierarchy, layout, and basic illustration.
• Strong writing and editing skills, with the ability to develop clear, polished, and brand-consistent copy.
• Working knowledge of photography, including composition and image selection/editing.

Education

• Bachelor of Fine Arts degree (marketing, UX/UI, illustration, graphic design, or communication design). Master’s degree preferred

Experience

• 3+ years of experience in advertising, graphic communications, and digital design

The company is an Equal Opportunity Employer and is committed to fostering an inclusive workplace. Employment decisions are made without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran or military status, marital status, or any other characteristic protected by applicable federal, state, or local law.