Brand Marketing Manager, Wine Innovation (Hybrid)

GALLO

Modesto (CA)

Hybrid

USD 125,000 - 187,000

Full time

41 hours ago

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Job summary

GALLO in Modesto or Dallas is seeking a Brand Marketing Manager, Wine Innovation, to shape future wine brands. You will develop new-to-world concepts, translate insights into marketing strategies, and drive go-to-market programs that strengthen brand equity and profitability.

Requirements include an advanced degree with experience in brand marketing, willingness to travel, and strong analytical and communication skills.

Qualifications

Master's degree plus 3 years of brand marketing or 5 years with Bachelor's
Brand management experience
Travel up to 50% to designated locations
Knowledge of retail and on-premise channels
Experience managing external agencies
Strong analytical and financial acumen
Ability to influence management and lead cross-functional teams
Excellent written and verbal communication
Travel for onboarding and meetings up to 5% of time (as applicable)

Responsibilities

Shape the future of wine by developing new-to-world brands and products.
Drive brand-building initiatives to support growth, profitability and portfolio health.
Translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies.
Develop go-to-market plans and integrated marketing programs that strengthen brand equity.