Brand Marketing Manager: Tech Drone Hardware (Equity)

Unusual Machines, Inc.; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity

Medical, Dental, and Vision Benefits

401(k)

Generous PTO

Paid Holidays

Daily Catered Lunches

Job summary

Unusual Machines, Inc. in the United States is seeking a Product-Driven Brand Manager to own the market positioning of Rotor Riot, Fat Shark, and Upgrade Energy.

You will translate complex hardware capabilities into clear competitive advantages, driving adoption across hobbyist, commercial, and defense sectors. You will define brand strategy, lead multi-channel campaigns, ensure brand consistency across launches and packaging, and measure performance to grow equity, loyalty, and revenue while

Qualifications

• Experience building or scaling a brand in a technical, hardware, manufacturing, engineering, aerospace, defense, automotive, electronics, or enthusiast-driven environment.
• Marketing real products with technical differentiation, not solely lifestyle, luxury, fashion, beauty, or image-driven brands.
• Balance strong creative instincts with technical credibility and commercial objectives.
• Work in a fast-moving environment where product comes first and the brand must feel authentic.

Responsibilities

• Define and refine brand positioning and messaging across Unusual Machines’ portfolio and social channels.
• Lead integrated marketing campaigns across digital, social, and offline channels.
• Monitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities.
• Ensure brand consistency across launches, packaging, and web assets.
• Establish and manage Voice of Customer programs to inform strategy and improve brand perception.
• Collaborate with Product and Creative teams to support product launches and long-term growth.

Skills

Brand management

Brand strategy

Storytelling

Data-driven

Cross-functional collaboration

Communication skills

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Tableau

Job description

Unusual Machines, Inc. in the United States is seeking a Product-Driven Brand Manager to own the market positioning of Rotor Riot, Fat Shark, and Upgrade Energy.

You will translate complex hardware capabilities into clear competitive advantages, driving adoption across hobbyist, commercial, and defense sectors. You will define brand strategy, lead multi-channel campaigns, ensure brand consistency across launches and packaging, and measure performance to grow equity, loyalty, and revenue while