Brand Marketing Manager — Drone Tech Innovator

Unusual Machines, Inc.; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity

Medical, Dental, and Vision Benefits

401(k)

Generous PTO

Paid Holidays

Daily Catered Lunches

Job summary

Unusual Machines, Inc. is seeking a Product-Driven Brand Manager to own the market positioning of its drone component brands in the U.S. You will translate complex hardware capabilities into clear advantages, driving adoption across hobbyist, commercial, and defense sectors.

You’ll work with Product, Sales, and Creative to launch campaigns, measure performance, and refine the brand narrative to maintain authenticity and commercial impact.

Qualifications

• Experience building or scaling a brand in a technical hardware/manufacturing environment.
• Marketing real products with technical differentiation, not just lifestyle branding.
• Balance creative instincts with commercial objectives and credibility.
• Comfort in fast-moving, hands-on environments where product comes first.

Responsibilities

• Define and refine brand positioning and messaging across the portfolio.
• Lead multi-channel campaigns and ensure brand consistency across launches.
• Collaborate with Product, Sales, and Creative to execute the brand vision.
• Establish VoC programs to inform strategy and improve brand perception.
• Measure campaigns with KPIs and optimize for ROI.

Skills

Brand management

Technical marketing

Cross-functional collaboration

Content strategy

Data-driven decision making

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Unusual Machines, Inc. is seeking a Product-Driven Brand Manager to own the market positioning of its drone component brands in the U.S. You will translate complex hardware capabilities into clear advantages, driving adoption across hobbyist, commercial, and defense sectors.

You’ll work with Product, Sales, and Creative to launch campaigns, measure performance, and refine the brand narrative to maintain authenticity and commercial impact.