Brand Marketing Manager, Mascara – US

L'Oreal USA, Inc; Berkeley Heights (NJ); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Hybrid Work Policy

Medical Benefits

Pension Plan

Paid Holidays

Paid Vacation

Employee Discounts

Learning & Development

Mentorship Programs

Job summary

Maybelline Face US seeks a Manager, Marketing to drive mascara growth through innovative go-to-market plans, consumer insights, and cross-functional leadership with shop, media, PR, and R&D. This role blends creative and analytical skills to accelerate growth.

Based in New York, NY, this full-time hybrid position offers a comprehensive benefits package and opportunities to shape flagship launches while partnering with the global team.

Qualifications

• BA degree required with 3–6 years in marketing or beauty.
• Experience launching and managing products through lifecycle.
• Cross-functional collaboration with R&D, finance, and sales.
• Strong analytical and strategic planning abilities.

Responsibilities

• Own end-to-end go-to-market for mascara launches, coordinating with cross-functional teams.
• Develop innovative strategies and data-driven marketing plans.
• Manage budgets, P&L, and pricing strategy with finance and sales.
• Lead media, promotions, and omnichannel communications across US.
• Foster collaboration across DMI, commercial, and other partners.

Skills

Brand marketing

Project management

Strategic planning

Cross-functional collaboration

Analytical skills

Education

BA degree

Tools

MS Office

Data analysis tools

Job description

Maybelline Face US seeks a Manager, Marketing to drive mascara growth through innovative go-to-market plans, consumer insights, and cross-functional leadership with shop, media, PR, and R&D. This role blends creative and analytical skills to accelerate growth.

Based in New York, NY, this full-time hybrid position offers a comprehensive benefits package and opportunities to shape flagship launches while partnering with the global team.