Brand Engagement Assistant Manager – Beauty

L'Oreal USA, Inc; Berkeley Heights (NJ); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid Work Policy

Medical, Dental, Vision

401K, Pension Plan

VIP Shop access to discount products

Monthly Mobile Allowance

Job summary

L’Oréal USA, Inc. in New York, NY seeks an Assistant Manager, Brand Engagement (Maybelline Face) to drive 360 activation, influencer & talent work, and retailer social content.

You will partner with Category Head and CPD Leads, coordinating launch plans and on-set leadership for shoots. Reporting to the AVP - Marketing, this role blends strategic category oversight with hands-on execution across integrated activations, seeding, and cross-functional collaboration to accelerate conversion and

Responsibilities

• Drive 360-planning and execution for your category.
• Own launches and connect product plans to the Total Brand roadmap.
• Direct Onefluence creator squads; manage talent on set.
• Lead influencer, creator, and talent activation for shoots.
• Execute retailer events and social commerce initiatives.
• Oversee seeding, mailers, and cross-functional storytelling.

Job description

L’Oréal USA, Inc. in New York, NY seeks an Assistant Manager, Brand Engagement (Maybelline Face) to drive 360 activation, influencer & talent work, and retailer social content.

You will partner with Category Head and CPD Leads, coordinating launch plans and on-set leadership for shoots. Reporting to the AVP - Marketing, this role blends strategic category oversight with hands-on execution across integrated activations, seeding, and cross-functional collaboration to accelerate conversion and