Manager, Marketing — Maybelline (Face) US

L'oreal Usa; New York (NY); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

VIP access to internal shop for disco

Monthly mobile allowance

Unlimited e-learnings

Job summary

L’Oréal USA is seeking a Manager, Marketing – Maybelline (Face) US in New York. You will drive brand growth for mascara by developing innovative strategies, agile go-to-market plans, and executional excellence across launches and heritage lines, uncovering consumer insights for breakthrough, data-driven marketing and omnichannel communications.

You will collaborate with R&D, finance, and cross-functional teams, manage budgets and forecasts, and ensure sustainable practices while guiding a team

Qualifications

• 3–6 years of marketing experience in consumer packaged goods or beauty.
• Experience launching and managing a product through its lifecycle.
• Proven ability to collaborate with R&D, product development, and cross-functional teams.
• Strong brand administration and project planning skills.
• Strong quantitative analysis skills and ability to interpret market research data.
• Excellent written and oral communication; detail-oriented and proactive.
• Proficiency with Microsoft Office and data tools.

Responsibilities

• Own end-to-end go-to-market for mascara launches with cross-functional teams.
• Develop breakthrough consumer communications across traditional and digital media.
• Partner with finance and sales on pricing, budgets, and P&L analysis.
• Forecasting and budget management for the eye category.
• Lead or contribute to cross-functional collaboration across DMI, commercial, and finance.

Skills

Marketing experience

Operational Marketing

Brand management

Market research

Data analysis

Project management

Communication

MS Office

Tools

CRM tools

Job description

Title: Manager, Marketing – Maybelline (Face) US

Employment type:Full-time

Reports To: Vice President, Marketing – Maybelline Face

Location: New York - New York

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Position Overview: This position is responsible for driving brand growth by developing innovative strategies, agile go-to-market plans, and executional excellence for the mascara segment across new launches and heritage businesses. As Brand Manager, your primary responsibility includes uncovering deep consumer insights to initiate breakthrough, data-driven marketing and omnichannel communications. Other responsibilities include performing business and competitive analyses, media planning and spend review, financial/budget control, and integrating sustainable business practices. This role is an opportunity for a proactive, self-motivated individual to be both creative and analytical to accelerate growth for this innovative and dynamic category.

Key Job Responsibilities:

New Product Launches & Innovation:

• Own and supervise the end-to-end go-to-market process and timelines across multiple launches, partnering closely with cross-functional teams (shopper, social, media, PR, R&D).
• Collaborate with Creative to develop impactful launch materials, merchandising, and sampling.
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy and value analysis (VA) explorations.
• Ensure integration of sustainable design principles in alignment with L'Oréal for the Future corporate commitments where applicable.
• Drive research, analysis, category trends, and consumer insights to develop long-term franchise strategies.
• Oversee plan development and contribute to the total eye category vision.
• Own strategy for Sales and Trade planning.
• Partner with the global team (DMI) to influence new product development based on portfolio competitive gaps and US consumer insights.
• Partner with Finance to analyze franchise and product P&Ls to drive Gross Margin improvement.
• Own the entire forecasting process (e.g., E10 cycles and Full Year numbers) and manage financial implications.
• Ensure accuracy of all budgets and roll-up of total category financials with Finance.
• Manage budget allocation efficiently across spending buckets and brand priorities.
• Apply a test-and-learn mindset to optimize campaigns and reallocate investments dynamically based on real-time performance.

Promotions, Advertising & Media:

• Collaborate with agency and internal partners to create breakthrough consumer communications across all touchpoints, from traditional media to advanced digital and data-driven activations.
• Influence media recommendations and adapt/customize creative assets specifically for US consumer needs and media plans.
• Leverage out-of-the-box thinking to drive high-impact media campaigns and marketing plans.

Team & People Management:

• Foster collaboration within the team and across core partners (DMI, commercial, finance, etc.).
• Effectively manage, train, and develop direct report(s) (if applicable), ensuring positive team morale and professional growth.

Education & Experience:

• 3–6 years of industry-related marketing work experience (consumer packaged goods or beauty).
• Prior experience in Operational Marketing.
• Demonstrated experience successfully launching and managing a new product or renovation through its entire lifecycle.
• Proven experience collaborating with R&D, product development, and cross-functional teams.
• Brand Administration: Strong project plan creation, in-depth knowledge of brand equity and management.
• Market Research & Data Analysis: Rigorous quantitative data analysis skills; ability to read, interpret, and act upon market research data.
• Project Management: Strong organizational skills, prioritization, and attention to detail.
• Interpersonal & Communication: Excellent written and oral communication skills; professional, energetic, and positive attitude.
• Technical Proficiency: Microsoft Suite and data management tools.

What’s in it for you:

• Salary Range: $117,300-$140,000
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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