Brand Growth & Equity Manager

SC Johnson GmbH; United States; Ibrido; USD 112.000 - 147.000; Tempo pieno

Vantaggi offerti da questo lavoro

Total compensation above industry

Bonuses and incentives

401(k) matching and profit sharing

Health care options

Flexible work arrangements

Vacation purchase options

Childcare support

Counseling services

Descrizione del lavoro

SC Johnson GmbH in Racine, Wisconsin, is seeking an Associate Manager of Brand Management to drive brand equity, integrated marketing, and portfolio strategy. You will collaborate with design teams, agencies, and OMNI to create consistent consumer experiences from awareness to purchase.

You will lead cross-functional efforts in media-to-cart, go-to-market plans, and in-store activations while leveraging insights for growth and improved ROI.

Competenze

• Bachelor’s degree with 5+ years of relevant business experience OR advanced degree with 3+ years of relevant business experience.
• Legal authorization to work in the United States without sponsorship.

Mansioni

• Support development and execution of brand equity strategies and integrated marketing communications.
• Collaborate with design, OMNI, shopper marketing, and agencies to maintain visual identity and asset creation.
• Contribute to brand narratives, go-to-market plans, and trade narratives.
• Analyze portfolio and identify growth opportunities aligned with market trends.
• Use insights to inform media channel strategies and in-market execution.
• Execute media-to-cart strategies across online and offline channels.
• Lead omnichannel planning, activation, and cross-functional coordination.
• Manage timelines, budgets, and forecasting for marketing programs and product collections.
• Apply media planning principles to growth strategies and campaign execution.
• Support in-store displays and activation options like social media, ambassadors, awards, and loyalty programs.
• Develop and implement portfolio strategies to drive growth and market share.
• Manage product assortment, including innovation, renovation, and discontinuation.
• Lead go-to-market efforts for new products and evaluate market trends.

Conoscenze

Project leadership

Growth orientation

Strategic analytics

Creative & equity planning

Business & financial acumen

Media to cart expertise

Results orientation

Formazione

Bachelor’s degree

Descrizione del lavoro

SC Johnson GmbH in Racine, Wisconsin, is seeking an Associate Manager of Brand Management to drive brand equity, integrated marketing, and portfolio strategy. You will collaborate with design teams, agencies, and OMNI to create consistent consumer experiences from awareness to purchase.

You will lead cross-functional efforts in media-to-cart, go-to-market plans, and in-store activations while leveraging insights for growth and improved ROI.