Brand Marketing Manager, Facebook

Meta; San Francisco (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Brand Marketing Manager to re-energize its iconic brand at scale. This generalist role sits on a new team tackling diverse problems, coordinating across product marketing, creative, data science, partnerships, and more within an always-on system.

You will translate consumer insights into effective marketing and navigate shifting priorities with agility. Ideal candidates bring experience in integrated campaigns, go-to-market strategy, and measuring impact with data.

Qualifications

• Experience using data and consumer research to inform strategy and drive actionable insights.
• Ability to manage multiple campaigns or priorities with shifting deadlines and stakeholders.
• Proven collaboration across cross-functional teams to deliver integrated programs.

Responsibilities

• Execute always-on and integrated marketing programs across channels.
• Flex across brand areas, prioritizing initiatives as priorities shift.
• Support full-funnel campaigns and go-to-market launches that drive growth.
• Partner with product marketing, creative, analytics, and partnerships to deliver programs.
• Develop 360-degree messaging across digital, social, and traditional channels.
• Track performance and optimize using data-driven insights.

Skills

Data insights

Campaign management

Cross-functional

Audience targeting

Job description

Facebook is re-energizing its iconic brand around a simple idea: this is where real people help you make things happen. We are recruiting and engaging new and emerging user segments, and we keep that promise present every day through an always‑on marketing system, not just tentpole moments. We are looking for an integrated marketer who is experienced working in dynamic environments where priorities evolve quickly and is energized by bringing an established brand to new audiences at scale. How this role works: this is a generalist brand marketing role on a new team built to take on a broader range of problems, not one market or one project. Instead of owning a single lane, you will help the team prioritize the problems and audiences that matter most for our users and the business, then work across them as our always‑on system of work shifts. This is a hands‑on role for someone energized by range, with demonstrated ability to identify consumer insights and translate them into effective marketing and the comfort to move between very different problems.

Brand Marketing Manager, Facebook Responsibilities

• Execute always‑on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
• Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
• Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
• Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
• Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Minimum Qualifications

• Experience using data and consumer research to inform strategy and drive actionable insights
• Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
• Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities

Preferred Qualifications

• Experience in marketing to emerging user segments, including teenagers and young adults
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience re-energizing established consumer brands at scale
• Experience with creator-driven or community-driven marketing
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$124,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.