Brand Marketing Manager, Facebook

Meta; Los Angeles (CA); Sur place; USD 124 000 - 178 000; Plein temps

Avantages offerts par ce poste

Bonus

Equity

Benefits

Résumé du poste

Meta is seeking a Brand Marketing Manager to lead an always-on, integrated marketing program that scales across channels and audiences. You will prioritize problems and coordinate across product marketing, creative, growth, partnerships, research and data science to deliver cohesive campaigns that reinforce the brand.

We are looking for a candidate with 6+ years in brand/integrated marketing, proven ability to manage diverse campaigns, and a strong data-driven mindset.

Qualifications

• 6+ years of experience in brand marketing, integrated marketing or consumer products at global scale.
• Experience developing and executing integrated marketing campaigns across online and offline channels.
• Experience using data and consumer research to inform strategy and drive actionable insights.
• Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life.
• Experience managing multiple campaigns or priorities with diverse stakeholders.
• Experience collaborating with cross-functional teams to align on goals amid shifting priorities.
• Bachelor's degree in business, marketing, analytics, or related field.

Responsabilités

• Execute always-on and integrated marketing programs that sustain brand relevance across channels.
• Flex across multiple areas of the brand as priorities change.
• Develop and execute full-funnel campaigns and product go-to-markets that drive growth, user value and brand relevance.
• Partner with cross-functional teams including product marketing, creative, growth, partnerships, research and data science to deliver programs.
• Develop 360-degree integrated communications across digital, social and traditional channels.
• Track campaign performance and provide data-backed insights; optimize programs and identify new opportunities.

Connaissances

Brand marketing

Integrated campaigns

Data-driven insights

Cross-functional

Campaign management

Stakeholder mgmt

Formation

Bachelor's degree in business/marketing/analytics

Description du poste

Facebook is re-energizing its iconic brand around a simple idea: this is where real people help you make things happen. We are recruiting and engaging new and emerging user segments, and we keep that promise present every day through an always-on marketing system, not just tentpole moments.We are looking for an integrated marketer who is experienced working in dynamic environments where priorities evolve quickly and is energized by bringing an established brand to new audiences at scale. How this role works: this is a generalist brand marketing role on a new team built to take on a broader range of problems, not one market or one project. Instead of owning a single lane, you will help the team prioritize the problems and audiences that matter most for our users and the business, then work across them as our always-on system of work shifts. This is a hands-on role for someone energized by range, with demonstrated ability to identify consumer insights and translate them into effective marketing and the comfort to move between very different problems.

Brand Marketing Manager, Facebook Responsibilities:

• Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
• Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
• Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
• Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
• Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Minimum Qualifications:

• 6+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale
• Experience in developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives
• Experience using data and consumer research to inform strategy and drive actionable insights
• Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative
• Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
• Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities
• Bachelor's degree in business, marketing, analytics, or a related field

Preferred Qualifications:

• Experience in marketing to emerging user segments, including teenagers and young adults
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience re-energizing established consumer brands at scale
• Experience with creator-driven or community-driven marketing
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and

we do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Meta participates in the E-Verify program in certain locations, as required by law.

Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$124,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.