Brand Marketing Manager, Content & Campaigns

S&P Global, Inc.; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness

Flexible Downtime

Continuous Learning

Invest in Your Future

Family Friendly Perks

Beyond the Basics

Job summary

The Brand Marketing team at S&P Global Energy leads industry campaigns to build awareness and support growth. You will plan integrated brand campaigns, transform market insights into engaging content, and coordinate activation across multiple teams and partners.

You will use AI tools to enhance content creation, measure performance, and iterate strategies. Bachelor’s degree with 3–5 years in brand or content marketing is expected; US work eligibility required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business or related field with 3–5 years in brand marketing or content marketing.
• Experience planning and executing integrated B2B marketing campaigns across multiple channels.
• Strong copywriting, editing, messaging, and storytelling skills.
• Experience coordinating multiple projects and stakeholders in a matrixed environment.

Responsibilities

• Plan and execute integrated brand marketing campaigns aligned with strategic priorities and growth opportunities.
• Transform thought leadership and market insights into compelling content and audience-focused stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, timelines, content workflows, and asset development across channels.
• Use AI tools and marketing tech to improve content creation, personalization, and workflow efficiency.
• Monitor campaign performance and develop recommendations to improve awareness and engagement.

Skills

Brand marketing

Content marketing

Campaign management

Copywriting

Storytelling

Project management

Collaboration

AI tools

Education

Bachelor's degree in Marketing, Communications, Journalism, Business

Tools

Microsoft Copilot

ChatGPT

Gemini

Salesforce

Marketo

Adobe Experience Manager

Adobe Analytics

Job description

About the Role

Grade Level (for internal use): 10 The Team: The Brand Marketing team advances S&P Global Energy’s leadership in global energy markets through impactful campaigns that build awareness, strengthen market preference, and support business growth. The team brings together our brands, expertise, insights, and thought leadership to create consistent and engaging customer experiences across multiple channels.

Responsibilities and Impact

• Plan and execute integrated brand marketing campaigns aligned with strategic business priorities, audience needs, and growth opportunities.
• Transform thought leadership, market intelligence, and expert perspectives into compelling campaign concepts, content, and audience-focused stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across multiple channels.
• Use AI tools and emerging technologies to improve content creation, personalization, campaign execution, scalability, and workflow efficiency.
• Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations that improve awareness, engagement, and marketing effectiveness.

Compensation / Benefits Information

S&P Global states that the anticipated base salary range for this position is $60,000 to $90,000. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.

In addition to base compensation, this role is eligible for an annual incentive plan.

What We’re Looking For

Basic Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, with 3–5 years of experience in brand marketing, content marketing, integrated marketing, campaign management, communications, or a related discipline.
• Proven experience planning and executing integrated B2B marketing campaigns across multiple channels, including managing activation from planning through performance measurement.
• Strong copywriting, editing, messaging, and storytelling skills, with the ability to translate complex thought leadership and market insights into compelling, audience-focused content.
• Strong project management and collaboration skills, with experience coordinating multiple projects, stakeholders, and priorities in a matrixed environment.

Additional Preferred Qualifications

• Experience in the energy, commodities, financial information, technology, or professional services sectors.
• Experience supporting large-scale brand, thought leadership, demand-generation, executive communications, influencer, or advocacy programs.
• Working knowledge of SEO, social media, paid media, content distribution, multimedia storytelling, and campaign performance measurement.
• Experience using AI tools and marketing technology platforms such as Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics, or similar tools.

Right to Work Requirements

This role is limited to persons with indefinite right to work in the United States.

About S&P Global Energy

At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value.

• Platts for news and pricing;
• CERA for research and advisory;
• Horizons for energy expansion and sustainability solutions;
• Events for industry collaboration.

S&P Global Energy is a division of S&P Global (NYSE: SPGI).

S&P Global enables businesses, governments, and individuals with trusted data, expertise, and technology to make decisions with conviction.

We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape.

Learn more at www.spglobal.com/energy.

What’s In It For You?

Our Mission: Advancing Essential Intelligence.

Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective.

Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it.

We are changing the way people see things and empowering them to make an impact on the world we live in.

We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business.

Join us and help create the critical insights that truly make a difference.

Values

• Integrity
• Discovery
• Partnership

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

Global Hiring and Opportunity at S&P Global

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions.

Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent.

By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [e-mail] and your request will be forwarded to the appropriate person.

US Candidates Only: Know Your Rights: Workplace discrimination is illegal

Job Categories and Ratings

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)