Brand Marketing Manager

Spectraforce; United States; Remote; USD 96.432 - 110.208; Vollzeit

Zusammenfassung

A dynamic marketing services company is seeking a Brand Marketing Manager V to lead brand storytelling and campaign planning. This remote role within the US requires a BA/BS degree and 6-8+ years in brand management. Ideal candidates will have strong analytical skills, a proven track record of successful brand strategies, and excellent communication abilities. Responsibilities include championing the brand's mission, executing impactful programs, and collaborating with cross-functional teams to optimize brand performance.

Qualifikationen

• 6-8+ years experience in brand management or brand marketing.
• Proven track record in developing successful brand strategies.
• Strong understanding of brand positioning and storytelling.

Aufgaben

• Champion the brand's mission to drive business growth.
• Execute programs that drive brand messaging across channels.
• Analyze campaign effectiveness and provide insights for optimization.

Kenntnisse

Brand management

Analytical skills

Communication

Project management

Ausbildung

BA/BS degree or equivalent professional experience

Jobbeschreibung

This range is provided by SPECTRAFORCE. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70.00/hr - $80.00/hr

Direct message the job poster from SPECTRAFORCE

Lead Recruiter at SPECTRAFORCE Technologies

Job Title – Brand Marketing Manager V

Duration – 6+ Months

Locations – Remote within US

Responsibilities

• Brand Storytelling:
• Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
• Support positioning and external messaging for go-to-market execution for feature launches.
• Support Full-Funnel Campaign Planning & Execution:
• Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
• Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
• Measurement and Analysis:
• Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
• Analyze results and provide actionable insights to optimize future activations and campaigns.
• Cross-Functional Collaboration:
• Partner with internal teams to ensure aligned brand messaging and activation execution.
• Collaborate with internal and external agencies to drive brand initiatives.

Minimum Qualifications

• BA/BS degree (or equivalent professional experience)
• 6-8+ years experience in brand management or brand marketing
• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Preferred Qualifications

• MBA
• End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
• Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
• Passion for sports, entertainment, music and culture

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing, Advertising, and Analyst

Industries: Marketing Services, Technology, Information and Media, and Consumer Services

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