Product Marketing Manager

Synergy Interactive; Chicago (IL); On-site; USD 120,000 - 140,000; Full time

Job summary

A technology company in the United States is seeking a Product Marketing Manager to lead product positioning and go-to-market strategy for a B2B product. The role requires translating complex technical capabilities into clear narratives that drive market leadership. Responsibilities include collaborating with teams to ensure effective messaging and enabling sales efforts. Candidates must have 8+ years in product marketing and proven success in product launches. This is a full-time position offering a salary range of $120,000 - $140,000.

Qualifications

• 8+ years in product marketing, technical marketing, or GTM for B2B products.
• Proven experience leading end-to-end product launches.
• Strong ability to simplify complex technical concepts.

Responsibilities

• Translate technical capabilities into clear value propositions and positioning.
• Build and maintain product and category narratives.
• Lead go-to-market strategy and launches, creating sales-ready assets.

Skills

Product marketing

Technical marketing

Go-to-market strategy

Cross-functional collaboration

Sales enablement

Job description

This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

Product Marketing Manager

We are seeking a Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for a complex B2B product. This role focuses on translating technical capabilities into clear, differentiated narratives that drive adoption, revenue, and market leadership.

Partnering closely with product, engineering, sales, marketing, and executive leadership, you will ensure messaging is accurate, consistent, and grounded in real product value.

Key Responsibilities

• Translate technical capabilities into clear value propositions and positioning
• Build and maintain product and category narratives
• Lead go-to-market strategy and launches, creating sales-ready assets
• Partner with product and engineering to stay aligned with roadmap and capabilities
• Enable sales teams with messaging, competitive insights, and objection handling
• Support executive leadership on strategic launches and partnerships

Experience & Skills

• 8+ years in product marketing, technical marketing, or GTM for B2B products
• Proven experience leading end-to-end product launches
• Strong ability to simplify complex technical concepts
• Experience creating sales enablement and launch materials
• Excellent communication, judgment, and cross-functional collaboration skills

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management and Marketing

Industries

Technology, Information and Media