Brand Marketing Lead, Partner Brands

highlineaftermarket; Memphis (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Highline Warren is seeking a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 across our portfolio of partner brands. You will drive revenue growth, expand distribution, strengthen retailer partnerships, and maximize ROI through integrated campaigns.

Reporting to the Director of Integrated Marketing, you will lead content development, digital commerce initiatives, and retail media investments while collaborating with Sales, Product

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in brand/ product/ category marketing.
• Experience building integrated marketing plans across channels.
• Strong knowledge of retail, eCommerce, digital marketing and GTM.
• Experience launching products and campaigns.
• Ability to analyze data and translate to actions.
• Strong project management and stakeholder skills.
• Experience in consumer goods or automotive aftermarket preferred.

Responsibilities

• Lead annual and quarterly marketing plans for Rain-X and Mobil 1.
• Manage licensors and ensure brand guideline alignment.
• Develop promotional funding strategies with key retailers.
• Identify opportunities to grow market share and distribution.
• Lead retail activation, displays, endcaps, and merchandising.
• Develop paid media strategies across networks and campaigns.
• Oversee content development and digital shelf optimization.
• Support new product development, launch planning and retailer presentations.
• Identify co-branding opportunities to drive revenue growth.
• Manage cross-functional projects with timelines and budgets.
• Prepare executive presentations and growth initiatives.

Skills

Brand marketing

Digital marketing

Project management

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Content management platforms

Microsoft Office

Job description

Highline Warren is seeking a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 across our portfolio of partner brands. You will drive revenue growth, expand distribution, strengthen retailer partnerships, and maximize ROI through integrated campaigns.

Reporting to the Director of Integrated Marketing, you will lead content development, digital commerce initiatives, and retail media investments while collaborating with Sales, Product