Brand Marketing Lead - End-to-End Programs & Partnerships

Tin Can; Seattle (WA); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Hybrid work arrangement

Seattle office-based role

Job summary

Tin Can is seeking a Senior Brand Marketing Manager to own programmatic brand initiatives and partnerships, ensuring the brand remains consistent across national and local activations. You’ll also manage the operating rhythm for the brand team, coordinating across Brand, Growth, Communities and Product.

You’ll report to the Head of Brand Strategy & Communications and translate ideas into concrete plans with owners and dates, tracking progress and clearing blockers along the way.

Qualifications

• 6–8 years in marketing, program management, or brand operations.
• Experience owning multiple workstreams from brief to launch.
• Rigorous budgets and timelines with trackers.
• Experience with brand partnerships or experiential programs.
• Clear, concise communicator in writing and in the room.
• Strong brand instincts; know how to tell Tin Can from others.
• Comfort with ambiguity and bias toward action.
• Collaborative, low-ego; builds trust across teams.

Responsibilities

• Own our brand initiatives end to end, from national partnerships to experiential moments.
• Run the brand team’s operating rhythm: planning, timelines, budget tracking, MBR prep.
• Partner with Brand Marketing Manager to divide and conquer initiatives from concept to launch.
• Create trackers, briefs, and status updates to keep departments aligned.
• Coordinate agencies, production partners, and vendors within scope and spend.
• Turn national programs into local moments families can attend.
• Write creative and program briefs with clear strategic foundations.
• Set success metrics and own post-program reporting on learnings.

Skills

Brand management

Program management

Partnerships

Budgeting

Timeline management

Cross-functional collaboration

Clear communication

Ambiguity tolerance

Job description

Tin Can is seeking a Senior Brand Marketing Manager to own programmatic brand initiatives and partnerships, ensuring the brand remains consistent across national and local activations. You’ll also manage the operating rhythm for the brand team, coordinating across Brand, Growth, Communities and Product.

You’ll report to the Head of Brand Strategy & Communications and translate ideas into concrete plans with owners and dates, tracking progress and clearing blockers along the way.