Brand Marketing Lead, Creative Services

PNC; Pittsburgh (Allegheny County); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Life insurance

Disability protection

401(k) with match

Pension & stock plans

Educational assistance

Wellness program

Paid time off

Job summary

PNC is seeking an experienced Brand Marketing Lead to join the Creative Services account management team, serving as the primary liaison to MarCom partners for CIM work. You will guide briefs, kick off creative, assure on-brand delivery, and manage administrative tasks independently.

This role requires coordinating cross‑functional testing, maintaining specs, tracking projects, and communicating risks. With 5+ years in account/project management within marketing, you will influence outcomes and

Qualifications

• 5+ years of experience in account management, project management, or creative operations within an agency, in‑house agency, or enterprise marketing environment.
• Demonstrated ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast‑paced environment.
• Strong understanding of the creative development process, from briefing through production and delivery.
• Excellent communication, relationship management, and organizational skills, with a proven ability to guide partners through defined processes.
• Experience developing input briefs and translating partner needs into clear, actionable creative direction.
• Detail‑oriented with strong tracking, reporting, and documentation habits.
• Comfortable coordinating cross‑functional testing and maintaining evolving specifications.
• Ability to identify risks early and elevate concerns constructively with recommended solutions.

Responsibilities

• Drives long‑term brand marketing initiatives by leading activities across brand, campaigns, and paid media.
• Leads end‑to‑end execution of integrated brand marketing campaigns across channels.
• Translates business priorities into integrated brand and paid media plans; aligns cross‑functional teams.
• Analyzes performance metrics to optimize campaigns and inform future planning.
• Partners with cross‑functional teams to ensure timely, on‑brand delivery and governance.

Skills

Account management

Project management

Creative operations

Communication

Organizational skills

Education

Bachelor's degree

Job description

PNC is seeking an experienced Brand Marketing Lead to join the Creative Services account management team, serving as the primary liaison to MarCom partners for CIM work. You will guide briefs, kick off creative, assure on-brand delivery, and manage administrative tasks independently.

This role requires coordinating cross‑functional testing, maintaining specs, tracking projects, and communicating risks. With 5+ years in account/project management within marketing, you will influence outcomes and