Brand Marketing Lead: AI-Driven Campaigns

Pinterest, Inc.; Oregon; Hybrid; USD 99,000 - 203,000; Full time

Benefits offered by this job

Equity

Job summary

Pinterest, Inc. is seeking a Brand Marketing Manager to drive culture-defining campaigns from brief to launch and final reporting. You will own work streams within tentpole activations, coordinating with creative and media partners.

The role emphasizes turning cultural insights into strategy, managing senior stakeholders, using AI across the campaign lifecycle, and delivering measurable results. The position is US-based with hybrid in-office expectations.

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent experience.
• 8+ years of brand marketing experience in a fast-paced org.
• Track record of culture-defining creative campaigns.
• End-to-end leadership of marketing campaigns with cross-functional teams.
• Experience in brand/creative strategy and briefs.
• Fluent in media strategy and planning; strong written/verbal skills.

Responsibilities

• Own work streams within tentpole brand activations and drive campaigns from kickoff to reporting.
• Manage channel and creative partners; provide feedback on creative and media plans.
• Translate insights into campaign strategy, messaging, and briefs.
• Create cross-functional alignment and manage senior stakeholders.
• Apply AI across the campaign lifecycle with rigorous final decision ownership.

Skills

Brand marketing

Campaign leadership

Creative strategy

Agency/partner management

Media planning

AI in marketing

Communication

Diplomacy

Education

Bachelor's degree in Marketing

Tools

AI tools

Job description

Pinterest, Inc. is seeking a Brand Marketing Manager to drive culture-defining campaigns from brief to launch and final reporting. You will own work streams within tentpole activations, coordinating with creative and media partners.

The role emphasizes turning cultural insights into strategy, managing senior stakeholders, using AI across the campaign lifecycle, and delivering measurable results. The position is US-based with hybrid in-office expectations.