Brand Marketing Director

Mathys-Potestio, LLC; New York (NY); On-site; USD 170,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

Dental insurance

401(k) benefits

Job summary

Mathys-Potestio, LLC is seeking a Brand Marketing Director to lead brand strategy, campaign development, product launch planning, and integrated marketing initiatives. Translate scientific innovation into consumer storytelling to build brand awareness and drive growth.

The ideal candidate brings hands-on leadership with a strong background in consumer brand building, integrated campaigns, and cross‑functional collaboration, in a fast-paced beauty/wellness environment.

Qualifications

• 8+ years of experience in brand marketing.
• Experience within prestige beauty, wellness, fashion, lifestyle, or premium consumer brands preferred.
• Demonstrated success developing integrated marketing campaigns and leading product launches.
• Strong expertise in brand strategy, positioning, messaging development, and go‑to‑market planning.
• Experience managing agencies, budgets, and multiple concurrent initiatives.
• Excellent communication, presentation, and stakeholder management skills.
• Strong understanding of marketing performance metrics and business impact measurement.
• Exceptional organizational, project management, and problem‑solving abilities.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Collaborative leadership style with experience influencing cross-functional teams.

Responsibilities

• Develop and manage the company's brand positioning, messaging architecture, and overall brand strategy.
• Ensure a consistent and differentiated brand identity across all consumer touchpoints.
• Translate scientific and technical product information into accessible and engaging consumer messaging.
• Monitor consumer trends, competitive activity, and category developments to inform strategic decisions.
• Identify opportunities to enhance brand authority within beauty, wellness, healthy aging, and innovation-focused categories.
• Lead annual and seasonal marketing calendars, including product launches, campaigns, partnerships, events, and brand initiatives.
• Develop comprehensive omnichannel marketing plans with defined objectives, target audiences, channel strategies, budgets, deliverables, and KPIs.
• Collaborate with growth, creative, social media, influencer, PR, email, e-commerce, and retail teams to ensure aligned execution.
• Create campaign briefs and oversee programs from concept through launch and post-campaign analysis.
• Balance long-term brand-building objectives with customer acquisition and revenue growth goals.
• Own go-to-market strategy development for new product introductions.
• Develop product positioning, messaging frameworks, launch narratives, and channel-specific toolkits.
• Partner with product, education, clinical, and regulatory stakeholders to ensure accuracy and differentiation.
• Build launch plans that create awareness, generate demand, drive conversion, and sustain momentum post-launch.
• Develop strategic creative briefs informed by consumer insights and business objectives.
• Partner with internal teams and external agencies to create campaigns, content, and marketing assets.
• Oversee campaign production timelines, asset development, and channel execution.
• Maintain high creative standards while ensuring projects remain on schedule and within budget.
• Identify and develop strategic partnerships, collaborations, sponsorships, and experiential opportunities.
• Lead marketing support for events, activations, and high‑impact brand moments.
• Collaborate with PR, influencer, and social teams to maximize campaign reach and engagement.
• Utilize consumer research, competitive intelligence, and campaign analytics to guide marketing decisions.
• Establish success metrics and regular reporting processes.
• Monitor brand health metrics, awareness, sentiment, engagement, and commercial performance.
• Translate findings into actionable recommendations for future campaigns and investments.
• Act as a key liaison across marketing, product, creative, growth, operations, e-commerce, and leadership teams.
• Manage external agencies, freelancers, and vendor relationships.
• Develop scalable planning and workflow processes.
• Provide leadership through both strategic direction and hands‑on execution.

Skills

Brand strategy

Campaign development

Product launches

Cross-functional leadership

Communication

Stakeholder management

Budget management

Job description

Job Title: Brand Marketing Director Location: onsite 3-days/week in New York, NY Industry: Beauty, Wellness, Skincare, Consumer Products

Position Summary

A growing consumer skincare and wellness company is seeking a strategic and execution-focused Brand Marketing Director to lead brand strategy, campaign development, product launch planning, and integrated marketing initiatives. This role will be responsible for translating scientific innovation and product benefits into compelling consumer-facing narratives that build brand awareness, strengthen market positioning, and drive business growth.

The ideal candidate is an experienced brand marketer who excels at balancing strategic vision with hands-on execution and has a strong background in consumer brand building, integrated campaigns, and cross‑functional leadership.

Key Responsibilities

Brand Strategy

• Develop and manage the company's brand positioning, messaging architecture, and overall brand strategy.
• Ensure a consistent and differentiated brand identity across all consumer touchpoints.
• Translate scientific and technical product information into accessible and engaging consumer messaging.
• Monitor consumer trends, competitive activity, and category developments to inform strategic decisions.
• Identify opportunities to enhance brand authority within beauty, wellness, healthy aging, and innovation-focused categories.

Integrated Marketing

• Lead annual and seasonal marketing calendars, including product launches, campaigns, partnerships, events, and brand initiatives.
• Develop comprehensive omnichannel marketing plans with defined objectives, target audiences, channel strategies, budgets, deliverables, and KPIs.
• Collaborate with growth, creative, social media, influencer, PR, email, e-commerce, and retail teams to ensure aligned execution.
• Create campaign briefs and oversee programs from concept through launch and post-campaign analysis.
• Balance long‑term brand‑building objectives with customer acquisition and revenue growth goals.

Product Launches

• Own go-to-market strategy development for new product introductions.
• Develop product positioning, messaging frameworks, launch narratives, and channel-specific toolkits.
• Partner with product, education, clinical, and regulatory stakeholders to ensure accuracy and differentiation.
• Build launch plans that create awareness, generate demand, drive conversion, and sustain momentum post-launch.

Creative & Content Leadership

• Develop strategic creative briefs informed by consumer insights and business objectives.
• Partner with internal teams and external agencies to create campaigns, content, and marketing assets.
• Oversee campaign production timelines, asset development, and channel execution.
• Maintain high creative standards while ensuring projects remain on schedule and within budget.

Partnerships & Experiential Marketing

• Identify and develop strategic partnerships, collaborations, sponsorships, and experiential opportunities.
• Lead marketing support for events, activations, and high‑impact brand moments.
• Collaborate with PR, influencer, and social teams to maximize campaign reach and engagement.

Insights & Performance

• Utilize consumer research, competitive intelligence, and campaign analytics to guide marketing decisions.
• Establish success metrics and regular reporting processes.
• Monitor brand health metrics, awareness, sentiment, engagement, and commercial performance.
• Translate findings into actionable recommendations for future campaigns and investments.

Leadership & Cross-Functional Collaboration

• Act as a key liaison across marketing, product, creative, growth, operations, e-commerce, and leadership teams.
• Manage external agencies, freelancers, and vendor relationships.
• Develop scalable planning and workflow processes.
• Provide leadership through both strategic direction and hands‑on execution.

Required Qualifications

• 8+ years of experience in brand marketing.
• Experience within prestige beauty, wellness, fashion, lifestyle, or premium consumer brands preferred.
• Demonstrated success developing integrated marketing campaigns and leading product launches.
• Strong expertise in brand strategy, positioning, messaging development, and go‑to‑market planning.
• Experience managing agencies, budgets, and multiple concurrent initiatives.
• Excellent communication, presentation, and stakeholder management skills.
• Strong understanding of marketing performance metrics and business impact measurement.
• Exceptional organizational, project management, and problem‑solving abilities.
• Ability to thrive in a fast‑paced, entrepreneurial environment.
• Collaborative leadership style with experience influencing cross‑functional teams.

Success Factors

• Strong and consistent brand expression across all channels.
• Successful product launches that achieve both brand and commercial objectives.
• Marketing campaigns that increase awareness, engagement, acquisition, and revenue.
• Effective alignment of cross‑functional teams around shared priorities and marketing plans.
• Continued establishment of the brand as a trusted authority within science‑driven beauty and wellness.

The salary range for this position is $170,000-$180,000 annually and includes a benefits package with unlimitedPTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.