Brand Marketing Director

Pathways; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking a dynamic Brand Marketing Director to elevate its brand awareness and connect with key audiences. This role involves crafting strategies to amplify awareness of services, leading a talented marketing team, and driving engagement through social media and PR efforts. With a focus on creativity and data-driven measurement, this position offers a unique opportunity to shape the voice of a rapidly growing brand in the smart home industry. If you are passionate about branding and ready to lead impactful initiatives, this could be the perfect fit for you.

Benefits

Medical, Vision, and Dental Insurance

401K

Two weeks of paid time off

Remote flexibility

Competitive salary and bonus structure

Qualifications

• 10+ years of branding experience with strategic ownership.
• Outstanding communicator with persuasive skills.

Responsibilities

• Collaborate with leadership to increase brand awareness.
• Lead social media strategy for engagement.
• Manage a talented marketing team and vendor relationships.

Skills

Branding Expertise

Strategic Ownership

Creative Thinking

Leadership

Content Marketing

Communication Skills

Vendor Management

Social Media Strategy

SEO Knowledge

Project Management

Education

Bachelor’s Degree in Marketing or Related Field

Job description

The Opportunity

Daisy is the first national smart space installation and services company. We create seamlessly connected homes and offices, bringing more joy into the lives of our clients. We are seeking an experienced, dynamic, creative yet analytical, Brand Marketing Director to elevate our brand awareness, connect with our key target audiences and solidify our position as the industry leader, driving the next phase of our growth nationwide.

Are you passionate about shaping the voice and presence of a rapid growth smart home industry trailblazer? Reporting directly to the CEO, this role offers an exciting opportunity to lead, innovate and continue the momentum of building a luxury brand. You will craft strategies that amplify awareness and deepen understanding of our innovative services among key audiences, build a dynamic marketing engine, and champion internal brand alignment.

Responsibilities

1. Collaborate with leadership, vendors, and stakeholders to increase awareness of Daisy among clients and trade partner audiences
2. Work with our brand agency to execute a comprehensive marketing strategy that solidified Daisy’s industry leadership role
3. Oversee small team supporting local marketing and trade partnership strategies for both owned and franchise branches
4. Collaborate on PR strategy, driving key national and local media coverage, thought leadership, speaking opportunities and more
5. Lead social media strategy to maximize engagement on platforms like Instagram, Pinterest and LinkedIn, managing a consistent and compelling content calendar
6. Ensure the corporate website is optimized for engagement with our target demographic and key partners, for UX, content/messaging, SEO, performance, and brand consistency
7. Manage a talented marketing team and oversee vendor relationships including agencies and freelancers
8. Align messaging and activities with the brand strategy by working with field marketing, sales, partnerships and communications teams
9. Foster a culture of inspiration and creativity (we have a big vision!) paired with data-driven measurement to show the impact of branding and content activities. Hold yourself highly accountable to supporting our branches’ success
10. Collaborate with team to measure brand metrics and reporting on the success of brand and content initiatives

Skills & Requirements

1. 10+ years of expertise in branding, with a track record of strategic ownership and increasing responsibility
2. Bachelor’s degree or equivalent experience in marketing, communications, journalism, design, or a related field required
3. Past experience in luxury or hospitality
4. Creative thinker and storyteller who excels at simplifying complex concepts into clear, compelling messages
5. Proven leader with experience mentoring and encouraging creative teams to deliver their best work
6. Skilled in managing vendor relationships to enhance impact and ROI while fostering trust with internal and external customers
7. Highly organized, efficient, and skilled in managing multiple priorities
8. Outstanding communicator with persuasive written and verbal skills, capable of inspiring executives, peers, and teams to act
9. Deep knowledge of content marketing, PR, social media, SEO, and branding trends, with a commitment to staying ahead of industry changes
10. Willing to travel at least 20% nationally for team meetings, conferences, and local branch visits

Compensation & Benefits:

1. Competitive salary and bonus structure
2. Medical, Vision, and Dental Insurance
3. 401K
4. Two weeks of paid time off
5. Remote flexibility

Company Purpose/Mission:

1. Our Mission - To enhance the human experience through smart spaces.
2. Our Vision - To be the most beloved brand in technology services

Company Values:

1. Delight - We seek to go beyond satisfaction, consistently bringing magical experiences and fulfillment to those we serve.
2. Accountability - We are responsible, transparent, and committed to delivering on our promises.
3. Innovation - We consistently offer creative solutions to meet & exceed the evolving needs of our clients, franchisees, and each other.
4. Service - We have an unwavering commitment to serve our clients, franchisees, and each other to build enduring partnerships.
5. You - We put relationships first. Whether you are a client, franchisee, trade partner, or our newest team member, we value you, your unique background, experience, and perspective.

Additional Information:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This is a remote position.