Brand Marketing Coordinator: Cross-Platform Growth (MS NOW)

Versant Media; New York (NY); Hybrid; USD 33,000 - 40,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package (medical, dental, 401

Job summary

Versant Media's MS NOW Brand Marketing team seeks a Brand Marketing Coordinator to drive multi-platform growth for MS NOW shows, podcasts, and events in a fast-paced news environment.

You will collaborate with Creative, Production and Media teams, manage asset libraries, coordinate cross-functional campaigns, and support live events. The role requires 2+ years marketing experience and a bachelor’s degree.

Qualifications

• 2+ years professional marketing experience or relevant internships.
• Strong organizational skills and ability to prioritize in a fast-paced, ever-changing news environment.
• Exceptional attention to detail.
• Experience evaluating marketing creative and providing actionable feedback.
• Excellent written and oral communication skills.
• Avid consumer of digital and social content.
• Self-motivated, creative and solution-oriented.
• Passion for politics and strong grasp of news and current events.
• Willing to submit a writing sample.
• Ready to work outside standard business hours when necessary, including on weekends.

Responsibilities

• Support the development and execution of topical promotion and cross-platform marketing campaigns for the MS NOW brand, shows, podcasts, events, election and breaking news programming, direct-to-consumer product, and digital extensions.
• Collaborate with internal Creative, Production and Media teams and external agencies to project manage asset creation from briefing to delivery.
• Maintain an up-to-date library of creative assets and talent photography; coordinate and distribute assets as needed to internal and external partners, including social assets via Greenfly.
• Work with cross-functional stakeholders, including Programming, Digital, Social, PR, Events, Direct-to-Consumer, Audio, Sales, and Content Distribution, to ensure quality and consistency of MS NOW and show brands.
• Leverage audience research and trends to strategize innovative, non-traditional ways to fuel multi-platform audience growth and brand affinity with a focus on targeting new, digital-first consumers.
• Voraciously consume MS NOW content; actively identify content to leverage for promotional use.
• Support MS NOW Live events, including promotional tactics, event logistics, merchandise management, and occasional travel.
• Assist with organizing team activities, meetings, and presentations.

Skills

Marketing experience

Writing sample

Bachelor’s degree

Attention to detail

Organizational skills

Education

Bachelor’s Degree

Job description

Versant Media's MS NOW Brand Marketing team seeks a Brand Marketing Coordinator to drive multi-platform growth for MS NOW shows, podcasts, and events in a fast-paced news environment.

You will collaborate with Creative, Production and Media teams, manage asset libraries, coordinate cross-functional campaigns, and support live events. The role requires 2+ years marketing experience and a bachelor’s degree.