Brand & Marketing Coordinator

New West KnifeWorks; Victor (ID); On-site; USD 36,000 - 43,000; Full time

Benefits offered by this job

401(k) + 4% company match

Employee discounts

Partner discounts (Kuhl)

Job summary

New West KnifeWorks in Victor, Idaho is seeking a Brand & Marketing Coordinator to turn strategy into finished work—web copy, product descriptions, blog posts, and campaigns—while capturing the brand's rugged, craftsmanship story.

You’ll run day-to-day social media, engage the community, and support influencer and local partnerships, with a hands-on role in content from brief to launch. This in-person, full-time role offers hourly pay, 401(k) with company match, and generous employee discounts.

Qualifications

• Tech-savvy and curious; comfortable in Shopify, Klaviyo, Asana, and AI tools.
• Creatively literate with on-brand writing and content creation.
• Highly organized with reliable delivery and proactive problem solving.
• Willing to jump in wherever the brand needs you.

Responsibilities

• Turn interviews, product specs, and raw content into finished work — web copy, product descriptions, blog posts, press releases, and point-of-purchase materials.
• Run day-to-day social media and community engagement, and support influencer, affiliate, and local partnership programs.
• Keep the marketing machine on track in Asana — managing deliverables, timelines, and cross-functional handoffs from brief to launch.

Skills

Tech-savvy

Creative writing

Organized

Adaptable

Tools

Shopify

Klaviyo

Asana

AI tools

Job description

Brand & Marketing Coordinator - Full Time (hourly; nonexempt)
Location: 7667 Lupine Ln., Victor, ID (in-person)
Reports to: E-Commerce & Brand Content Manager

New West KnifeWorks' mission is to make the finest knives in the world. Telling that story — accurately, relentlessly, everywhere — is its own kind of craft. The Brand & Marketing Coordinator is the execution engine behind it: turning strategy into finished work, content into campaigns, and raw footage from the factory floor into copy that does the knives justice. This is a generalist's job for someone who moves fast, owns the follow-through, and genuinely believes in the brand they're building.

About you:

• Tech-savvy and genuinely curious — you're comfortable in Shopify, Klaviyo, Asana, and AI tools, and you figure the rest out as you go
• Creatively literate — you know the difference between "good enough" and "on-brand," and you write, shoot, and edit like it matters
• Organized in a way people can depend on — deadlines get met, nothing disappears into a black hole, and you bring solutions, not just problems
• No job is beneath you and no challenge is outside your lane — you'll jump in wherever the brand needs you

What you’ll do:

• Turn interviews, product specs, and raw content into finished work — web copy, product descriptions, blog posts, press releases, and point-of-purchase materials
• Run day-to-day social media and community engagement, and support influencer, affiliate, and local partnership programs
• Keep the marketing machine on track in Asana — managing deliverables, timelines, and cross-functional handoffs from brief to launch

Availability:

Full-time year-round. Primarily in-office at Victor production factory, with occasional remote flexibility.

• $26.50-$31/hr DOE
• Potential for up to $36/hr for a highly-qualified and motivated candidate with proven, directly relevant experience
• 401(k) + 4% company match**
• Generous employee discount + friends & family discount
• Discount programs with partner organizations such as Kuhl

*60-day waiting period; then, eligible on 1st of following month

**6-month eligibility waiting period applies