Brand Marketing Coordinator

Wip; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Wip seeks a Brand Marketing Coordinator to elevate its brand narratives. The role involves creative and strategic skills leaning towards project management and content creation, particularly tailored for Gen-Z audiences. Ideal candidates will thrive in a dynamic startup environment focused on building an innovative consumer brand.

Qualifications

• 1+ years of experience managing social media projects.
• Proficient with social media editing tools.
• Passionate about social media and pop culture.

Responsibilities

• Develop and create visually compelling content for social media.
• Stay on top of emerging social media trends.
• Produce high-quality, on-brand video content.

Skills

Project Management

Content Creation

Social Media Management

Trend Analysis

Communication

Education

Bachelor’s degree in marketing or related field

Job description

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This range is provided by Wip. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Wip delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is seeking a Brand Marketing Coordinator to join our category-defining brand to help us bring our updated brand narratives to life. The right candidate understands the Gen-Z landscape, isn’t afraid to roll up their sleeves, and has the right mix of wit and creativity and right brain thinking. They should have a strong mix of creative and strategic skills with a focus on project management and content creation. We are looking for a highly motivated individual who is interested in joining a team in building an exciting consumer brand from the ground up.

Key Responsibilities

Content Development:

• In partnership with Social Media Lead, develop and create visually compelling content, including videos, tailored to platform-specific needs (TikTok, Instagram).
• Shoot and edit social-first content, with a strong focus on storytelling and showcasing Wip products in creative, engaging ways.
• Design platform-appropriate assets, ensuring all visuals meet branding and technical standards.

Trend Analysis and Adaptation:

• Stay on top of emerging social media trends, viral moments, and platform updates to keep the brand culturally relevant.
• In partnership with Social Media Lead, react quickly to trends by creating timely, shareable content that fosters engagement and connects with the community.

Creative Production:

• Produce high-quality, on-brand video content, product demonstrations, and promotional videos.
• Manage the video editing process: trimming, adding music, graphics, and text to enhance storytelling and drive engagement.

Project Management:

• Work with Social Lead and Brand Marketing team on managing projects for Social Media accounts, influencer collaborations and seeding.
• Develop tracking systems for all partnerships in collaboration with Brand Marketing Team
• Manage all in-bound requests and communication, ensuring that team is brought up to speed within a predetermined timeframe.
• Handle Social escalations in conjunction with Social Lead, Brand team and where applicable Legal.
• Identify relevant influencers whose content is a good fit with our brand, and coordinate outreach, gifting, and building our influencer / ambassador community.

QUALIFICATIONS

• Bachelor’s degree in marketing or related field required.
• You should have at least 1+ years of experience working in and/or managing a social media project and be very comfortable with social media editing tools & KPIs.
• You must be passionate about social media and pop culture! You should be someone who stays on top of the latest developments in the platform/space, testing the latest opportunities, reiterating, and revising accordingly.
• Exceptional attention to detail and accuracy is a must!
• You should have strong project management, organizational, and communication skills to help meet strict deadlines and brand milestones.
• Exceptional written and oral communication skills, with the ability to convey recommendations and conclusions clearly to senior leadership are a must.
• We are looking for someone who is positive, high energy, and eager to learn, with a true entrepreneurial mindset and strong desire to work with a start-up.

Compensation: $60K to $80K base salary plus performance-based bonus

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Retail

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