Brand Manager - Trading Card Entertainment & Licensing

Upper Deck Co.; Carlsbad (CA); On-site; USD 71,000 - 73,000; Full time

Job summary

Upper Deck Co. is seeking an Associate Brand Manager - Entertainment in Carlsbad, CA. The role focuses on managing trading card products from concept to market, building business plans, and driving profitability with cross-functional teams.

You will lead licensed product portfolios, analyze market trends, and coordinate with Product Development, Sales, and Marketing to deliver compelling products and promotions. Travel domestically and internationally will be required.

Qualifications

• Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related field.
• 3+ years' experience in product marketing, licensing or product development.
• Willingness to travel domestically and internationally.
• Strong communication and collaboration skills in cross-functional teams.
• Interest in trading cards and pop culture is a plus.

Responsibilities

• Product Strategy: Implements business objectives with production, scoping, business case, and development with R&D and Creative; supports full product development production.
• Licensed Property Product Portfolio Management: manages timing, license relationships, and partner-facing brand presentations.
• Business Analysis: develops short and long-range plans based on history, market trends, and profitability goals.
• Communication: keeps partners updated, coordinates with departments, and assists with launch strategies and calendars.
• Product Determination and Selection: conducts market research and leads product definition, channel strategy, and marketing direction.
• Marketing and Communications: guides campaigns, attends trade shows, and aligns website strategy with marketing.
• Product Display: collaborates with design teams to best display products across channels.

Skills

Brand management

Product management

Budgeting & P&L

Leadership

Communication

Market analysis

Team collaboration

Licensing

Travel

Education

Bachelor's Degree in Business/Marketing/Product Development

Tools

MS Office

MS Project

SharePoint

Job description

Upper Deck Co. is seeking an Associate Brand Manager - Entertainment in Carlsbad, CA. The role focuses on managing trading card products from concept to market, building business plans, and driving profitability with cross-functional teams.

You will lead licensed product portfolios, analyze market trends, and coordinate with Product Development, Sales, and Marketing to deliver compelling products and promotions. Travel domestically and internationally will be required.