Associate Brand Manager - Entertainment

Upper Deck Co.; Carlsbad (CA); On-site; USD 71,000 - 73,000; Full time

Job summary

Upper Deck Co. is seeking an Associate Brand Manager - Entertainment in Carlsbad, CA. The role focuses on managing trading card products from concept to market, building business plans, and driving profitability with cross-functional teams.

You will lead licensed product portfolios, analyze market trends, and coordinate with Product Development, Sales, and Marketing to deliver compelling products and promotions. Travel domestically and internationally will be required.

Qualifications

• Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related field.
• 3+ years' experience in product marketing, licensing or product development.
• Willingness to travel domestically and internationally.
• Strong communication and collaboration skills in cross-functional teams.
• Interest in trading cards and pop culture is a plus.

Responsibilities

• Product Strategy: Implements business objectives with production, scoping, business case, and development with R&D and Creative; supports full product development production.
• Licensed Property Product Portfolio Management: manages timing, license relationships, and partner-facing brand presentations.
• Business Analysis: develops short and long-range plans based on history, market trends, and profitability goals.
• Communication: keeps partners updated, coordinates with departments, and assists with launch strategies and calendars.
• Product Determination and Selection: conducts market research and leads product definition, channel strategy, and marketing direction.
• Marketing and Communications: guides campaigns, attends trade shows, and aligns website strategy with marketing.
• Product Display: collaborates with design teams to best display products across channels.

Skills

Brand management

Product management

Budgeting & P&L

Leadership

Communication

Market analysis

Team collaboration

Licensing

Travel

Education

Bachelor's Degree in Business/Marketing/Product Development

Tools

MS Office

MS Project

SharePoint

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Associate Brand Manager - Entertainment

Brand Entertainment Carlsbad, CA, US

Salary Range: $70,500.00 To $72,500.00 Annually

SUMMARY Overview of the position

Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicates with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

• Product Strategy: Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.
• Licensed Property Product Portfolio Management: Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
• Business Analysis and Planning: Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
• Communication: Responsible for keeping the company partners up to date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
• Product Determination and Selection: Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
• Marketing and Communications: Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.
• Product Display: In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.

INTERACTION

This position will interact closely with the Director of Trading Cards, Product Development Team, Project Manager, a core R&D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties.

EDUCATION/YEARS EXPERIENCE

• Bachelor's Degree with an emphasis in Business, Marketing, Product Development or related experience
• 3+ years' experience in product marketing, licensing or product development with a strong desire to learn

REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS AND ABILITIES

• Brand management or product management experience
• Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.
• Strong leadership skills
• Ability to apply creative thinking to product themes, content and business solutions
• Ability to lead focused meetings
• Ability to communicate with external parties frequently to discuss product strategies
• Excellent oral and written communication skills
• Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
• Motivated, proactive and organized
• Team player orientation
• Retail and Hobby Sales knowledge a plus
• Interest in trading cards and trading card games a plus
• Interest and knowledge of contemporary and historical pop culture a plus
• Interest and knowledge of comic book story lines and characters a plus
• Experience with consumer products licensing a plus
• Ability to interface with internal and external parties
• Ability to travel domestically and internationally on behalf of Upper Deck
• Proficiency in the following software: MS Office, MS Project and Sharepoint a plus