Brand Manager - Strategic Initiatives

BISSELL, Inc.; Grand Rapids (MI); On-site; USD 80,000 - 110,000; Full time

Job summary

Join a dynamic and innovative company as a Brand Manager, where you'll play a pivotal role in shaping the future of consumer products. This exciting position offers the chance to lead product development from concept to market launch, working closely with cross-functional teams to deliver exceptional results. You'll be responsible for understanding consumer needs, driving marketing strategies, and ensuring product success in a competitive landscape. If you're passionate about consumer insights and have a proven track record in product management, this is the perfect opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 5+ years experience in consumer products and product development.
• Proven track record in consumer program and line extension development.

Responsibilities

• Identify consumer needs and lead product development initiatives.
• Manage new product launches and maintain existing product lines.
• Develop marketing and sales strategies to maximize customer satisfaction.

Skills

Product Development

Consumer Insights

Cross-Functional Team Leadership

Marketing Strategy

Sales Development

Education

Bachelor's Degree in Marketing

MBA

Job description

Overview

The Brand Manager - Explore position is an exciting opportunity to join a fast-growing, family owned leader in the consumer small appliances industry. The candidate will play a key role in developing categories and new business opportunities aligned with BISSELL growth ambitions. The Brand Manager is accountable to the Category Director and will lead the development and commercial introductions of new products. They will have the opportunity to be involved in global consumer insights work, ultimately shaping our future innovation. This role will experience the thrill of taking products from idea all the way through launching in markets around the world, owning everything from success criteria and products specs to channel management strategy, packaging, and POP. This position requires experience in product development for consumer products, and a BA/BS in marketing or related field of study. Candidate must demonstrate proven experience with consumer program development, line extension development and sales, as well as leadership of cross-functional teams.

Responsibilities

• Identifies and defines consumer needs. Champions the voice of the consumer on all projects.
• In conjunction with the category director, identify and define consumer needs for all development programs with the partnership of marketing research department.
• Develop, implement, execute and manage new product launches and maintain existing product lines.
• Serve as marketing lead for specific innovation projects. Represents the voice of marketing, sales, and consumer services to R&D, finance, manufacturing and the related GPD teams.
• In conjunction with category director and sales, develops line objectives and channel management and distribution strategies. Work with key accounts to develop and improve BISSELL product line in-store productivity, gross profit and assist in maximizing customer satisfaction.
• Develops and manages appropriate merchandising, packaging, advertising, and promotional programs, with the assistance of the communications group and account managers.
• Monitors competitive strategic and tactical activities. Develops appropriate strategies and/or new launches.
• Ability to communicate effectively with top management, project team members, manufacturing units, and all other Associates.
• Works closely with other team members of the product business unit team and other support groups to meet timelines and budget objectives. Keeps Category Director informed of key issues.
• Is available for marketing and sales projects as needed.
• Understand and be held accountable for all the category’s goals (including profitability). In conjunction with category director, develop and execute tactical initiatives and implement strategy to meet or exceed these goals.
• Understand and assist in the plan and update development process.
• May be required to perform other duties as assigned.

Qualifications

REQUIRED CORE COMPETENCIES

• Functional/Technical Expertise
• Delivers Results
• Global Business Acumen
• Judgment and Decision Making
• Self-Management
• Managerial Courage
• Learning Versatility
• Continuous Improvement

REQUIRED EXPERIENCE/EDUCATION

• Degree minimum: Bachelor’s degree
• Specific concentration: Marketing or Business
• Experience level: 5+ years in consumer products or related categories. Experience in product development for consumer products. Proven experience with consumer program development, line extension development and sales. Experience leading cross-functional teams. Experience developing and presenting business cases to leadership

SPECIALIZED TRAINING/EDUCATION PREFERRED

• MBA
• Experience managing a P&L