Brand Manager Planning

Monster Energy; California; On-site; USD 110,000 - 170,000; Full time

Job summary

Monster Energy is seeking a Brand Manager Planning to lead the US annual and long-range marketing planning across the Americas. You will partner with Brand Marketing, Shopper Marketing, and Regional Marketing to unify a portfolio strategy and drive cross-functional alignment.

You will design planning templates and dashboards, track portfolio health, and support executive reviews with data-driven insights. A FMCG background and strong analytical skills are required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Finance or related field.
• 5+ years in brand, portfolio or commercial planning within FMCG or similar consumer environment.
• 3+ years in cross-functional project management and annual planning cycles.
• Advanced PowerPoint and Excel; Power BI; Teams/SharePoint; Nielsen/Circana data familiarity.
• MBA or PMP certification preferred.
• Experience with NPD launch planning and SKU portfolio analysis.

Responsibilities

• Lead end-to-end planning cycle for US marketing plans with master timeline and milestones.
• Design, maintain and govern the planning toolkit used across Marketing.
• Consolidate and report portfolio health tracking—distribution, pricing, velocity, share and margin.
• Coordinate the quarterly business review cycle end to end with templates and briefs.
• Build the brand growth roadmap from syndicated data and market insights.

Skills

Brand planning

Cross-functional leadership

Data-driven decision making

Forecasting

Education

Bachelor’s degree in Marketing/Business Administration

Tools

Power BI

PowerPoint

Excel

SharePoint/Teams data platforms

Job description

Forget about blending in. That’s not our style. We’re the risk takers, the trailblazers, the gamechangers. We’re not perfect and we don’t pretend to be. We’re raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It’s not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Brand Manager Planning is the strategic connector across the Monster Energy portfolio, ensuring brand plans are aligned, integrated, and executing against shared business objectives. This role leads the end-to-end annual and long-range planning process for the Americas Marketing organization, partnering closely with Brand Marketing, Shopper Marketing, and Regional Marketing teams to bring a unified portfolio strategy to life.

Serving as the hub of cross-functional planning, they drive alignment across stakeholders, manage the marketing planning ecosystem, and develop the calendars, frameworks, templates, and decision-making tools that keep teams focused and moving forward. By consolidating portfolio performance insights, tracking critical milestones, and facilitating key reviews and approvals, they help ensure strategies are translated into actionable plans and executed seamlessly across brands and markets.

The Impact You’ll Make:

• Lead end-to-end project management of the annual and long-range planning cycle for the US marketing plans: buildthe master timeline, milestones and cross-functional workstream plans, run the working sessions, track deliverables and
  escalate risks so commitments are met.
• Design, maintain and govern the planning toolkit used across Marketing – planning calendar, templates, briefingframeworks and decision tools – ensuring consistent inputs, version control and adoption by Brand and Regional teams.
• Consolidate and report portfolio health tracking – distribution, pricing, velocity, share and margin – partnering withInsights and marketing investments to produce recurring dashboards and review materials that inform marketing
  decisions.
• Coordinate the quarterly business review cycle end to end — developing templates and briefing frameworks,aggregating and distributing performance data, and managing the meeting calendar to keep reviews on schedule.
• Build the fact base that defines the brand growth roadmap. Synthesizing syndicated market data, consumer research,channel performance and competitive intelligence into a prioritized set of growth opportunities sized by revenue
  potential.

Who You Are:

• Bachelor’s Degree in the field of Marketing, Business Administration, Finance or a related field preferred
• 5+ years of experience in brand, portfolio or commercial planning within FastMoving Consumer Goods (FMCG) or a comparable consumer environment
• 3+ years of experience in project managing cross-functional workstreams andannual planning cycles, including calendar and milestone ownership
• Advanced Microsoft PowerPoint and Excel (pivot tables, lookups, scenario modeling); MicrosoftTeams and SharePoint; working knowledge of syndicated data platforms (Nielsen / Circana) and Power BI.
• Master of Business Administration (MBA) or Project Management Professional (PMP) certification preferred.
• Experience with New Product Development (NPD) launchplanning, Stock Keeping Unit (SKU) portfolio analysis, syndicated data (Nielsen / Circana) and building executive-level
  presentations.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.