Senior Director, Shopper Marketing - Walmart

Monster Energy; Bentonville (AR); Vor Ort; USD 135.000 - 165.000; Vollzeit

Zusammenfassung

Monster Energy is seeking a Senior Director of Shopper Marketing for Walmart in Bentonville, AR. The role leads a high-performing team to shape shopper behavior, build retailer partnerships, and drive activation across channels.

You will align marketing plans with brand strategy and manage budgets for impactful campaigns and product launches. This senior leadership position requires 10+ years in shopper marketing and strong data analytics, with a proven ability to lead cross-functional teams and

Qualifikationen

• Bachelor’s degree in Business, Marketing or related field is required.
• MBA is a plus for this leadership role.
• 10+ years in shopper marketing, with omni-channel experience.
• Strong data analytics and MS Office proficiency needed.

Aufgaben

• Mentor and lead a high-performing shopper marketing team with clear KPIs.
• Direct media planning with internal teams and agency partners for omni-channel results.
• Develop annual business plans using category and retailer data for strategy alignment.
• Ensure branding and POS materials meet brand standards and timely execution at in-market launches.
• Lead consumer promotions from planning to fulfillment and post-promotional analysis.
• Drive regular shopper marketing and sales team meetings with strategic insights.
• Oversee eCommerce joint business planning and national retailer programs.

Kenntnisse

Analytical thinking

Data analytics

Advanced MS Office

Leadership

Cross-functional collaboration

Ausbildung

Bachelor's Degree in Business/Marketing or related field

MBA (plus)

Tools

PowerPoint

Excel

Word

Outlook

Teams

Jobbeschreibung

Senior Director, Shopper Marketing - Walmart

USA - Bentonville, AR

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Senior Director, Shopper Marketing is responsible for developing strategies to influence shopper behavior, developing strong partnerships with retailers, serve as the marketing resource to the sales team with a high-level understanding of unique customer and shopper needs. They will advance activation that fosters stronger customer relationships and results and develop insight-driven, tailored campaigns and annual marketing plans to meet internal and external objectives while aligning with the brand strategy.

The Impact You'll Make:

• Mentor and manage a high-performing team of shopper marketing manager, establishing clear, retail-specific KPIs and professional development plans.
  Direct the internal team and premier retail media agency to optimize media buying, boosting omni-channel performance.


• Own commercial communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.


• Develop annual business plans using category, shopper, and retailer specific data by identifying areas ofopportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios,translating national brand strategies, marketing plans and insights into actionable customer marketing plans and salesstrategies for each sales channel with proper budget control.


• Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store activationsworking with graphics team and agencies to develop impactful visuals to support programming needs andsecure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.


• Lead consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms andConditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post-promotional performancedelivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI(return on investment)


• Lead in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership toshopper behavior-based decision making, adding value to current customer/shopper marketing processes.


• Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digitalteams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics asloyalty, digital offers, shopper media, etc.

Who You Are:

• Bachelor's Degree Business, Marketing or related Commercial Field. MBA a plus!


• 10+ years of experience in Traditional and omni shopper Marketing, KeyAccount Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage/packaged goodsindustry.


• 10+ years of experience in Beverage market distribution systemdeveloping eCommerce plans


• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).


• Analytical thinker with data analytics experience preferred,detail-oriented.


• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agencypartners.


• Decisive individual with strong ability to build solid relationships both internally and externally.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range

$135,000 - $165,000 USD

For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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