Brand Manager - Overland Park, KS

VetJobs; Overland Park (KS); On-site; USD 124,000 - 174,000; Full time

Benefits offered by this job

Discretionary bonuses

Profit-sharing

Long-term incentives

Job summary

Colgate-Palmolive Company is seeking a Brand Manager in Overland Park, KS to develop and execute growth strategies across sub-brands and product forms. You will define pricing, portfolio strategies, and benchmark against competitors to align with Senior Management goals.

You will lead multi-channel marketing, media and digital campaigns, leveraging analytics and shopper insights to grow market share and manage global rollout initiatives. Strong cross-functional collaboration is essential.

Qualifications

• Bachelor's Degree
• 5+ years of experience in CPG marketing, retail marketing or related experience
• Brand marketing experience

Responsibilities

• Brand Strategy & Growth: Own and develop pet parent- and veterinarian-targeted growth strategies across sub-brands, species, product forms, and conditions, defining global pricing, portfolio strategies, and competitive benchmarking to secure Senior Management alignment.
• Go-to-Market & Integrated Marketing Communications (IMC): Lead multi-channel marketing, media, and digital strategies utilizing data analytics and consumer/shopper insights to drive market share growth and oversee global rollout campaigns.
• Portfolio Optimization & Project Leadership: Drive global portfolio optimization and commercialization initiatives to align with regional market needs while ensuring continuous business operations and margin improvement.
• Performance & Long-Range Planning: Lead ongoing business analysis across sales, volume, competitive trends, and market share to support Long Lead Planning, Mid-Year Reviews, and annual budget reviews.
• Cross-Functional Stakeholder Leadership: Collaborate with large matrixed teams across Insights, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Regulatory/Legal, and regional country teams to execute global brand priorities.

Skills

Brand marketing

CPG experience

Retail marketing

Education

Bachelor's Degree

Master's Degree in Business Administration

Job description

Job Description

Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post. Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub-category / brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within the sub-brand.

Responsibilities

• Brand Strategy & Growth: Own and develop pet parent- and veterinarian-targeted growth strategies across sub-brands, species, product forms, and conditions, defining global pricing, portfolio strategies, and competitive benchmarking to secure Senior Management alignment.
• Go-to-Market & Integrated Marketing Communications (IMC): Lead multi-channel marketing, media, and digital strategies utilizing data analytics and consumer/shopper insights to drive market share growth and oversee global rollout campaigns.
• Portfolio Optimization & Project Leadership: Drive global portfolio optimization and commercialization initiatives to align with regional market needs while ensuring continuous business operations and margin improvement.
• Performance & Long-Range Planning: Lead ongoing business analysis across sales, volume, competitive trends, and market share to support Long Lead Planning, Mid-Year Reviews, and annual budget reviews.
• Cross-Functional Stakeholder Leadership: Collaborate with large matrixed teams across Insights, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Regulatory/Legal, and regional country teams to execute global brand priorities.

Additional Qualifications/Responsibilities

• Bachelor's Degree
• 5+ years of experience in CPG marketing, retail marketing or related experience
• Brand marketing experience

Preferred Qualifications

• Master's Degree in Business Administration
• 2+ years of marketing experience in Animal Healthcare or Human Healthcare
• Marketing experience in Animal Healthcare or Human Healthcare
• Degree in Veterinary Medicine (DVM / VMD) combined with a proven track record in commercial roles (Sales or Marketing)
• Prior field experience in clinical detailing to veterinarians or direct management of the professional Veterinary Channel
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Knowledge of Retail Environment strategy
• Ability to prioritize multiple tasks simultaneously

Compensation And Benefits

Salary Range $124,000.00 - $174,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Location

City: Overland Park

State: Kansas