Brand Manager - Louis M. Martini

Louis M. Martini Winery; St. Helena (CA); Hybrid; CAD 194,000 - 291,000; Full time

Benefits offered by this job

Employee wine shop

Profit sharing

401k plans

Health and dental insurance

Job summary

Louis M. Martini Winery, part of the Gallo family, seeks a Brand Manager to shape the future of one of Napa Valley's luxury wine brands. The role focuses on brand strategy, portfolio optimization, and driving measurable marketing impact.

You will collaborate across functions, guide campaigns, and balance short-term business needs with long-term growth, while traveling up to 50% and coordinating with a national network of partners.

Qualifications

• Master's degree plus 5 years of brand management experience or Bachelor's degree plus 7+ years in sales/marketing to include brand management responsibilities.
• Willingness to travel up to 50% of the time to designated locations and support in-market expectations.
• P&L management experience and ability to influence key stakeholders.

Responsibilities

• Lead development and execution of long-term brand strategies for Louis M. Martini to align with growth and profitability.
• Drive brand health, portfolio optimization, and cross-channel marketing programs to deliver measurable results.
• Develop compelling brand stories and communications strategies leveraging data-driven insights.

Skills

Brand management

P&L management

Strategic leadership

Cross-functional collaboration

Stakeholder influence

Education

Master's degree

MBA preferred

Tools

Wine industry knowledge

CPG industry exposure

Job description

We are GALLO. We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." GALLO's sustainably driven, luxury wine portfolio includes iconic brands like Rombauer Vineyards, Pahlmeyer, Orin Swift Cellars, Louis M. Martini, J Vineyards & Winery, and Maze Row Wine Merchant (U.S. importer and exporter of fine wines).

Job Req ID: 107684. Job Type: Full-time. Work Category: Hybrid Telecommute. Application Close Date: 11/06/2026. Sponsorship: Not Available. Compensation: $137,300 - $205,900. Gallo Privacy Policy.

Location: Must be willing and able to be based in Saint Helena, CA, working onsite a minimum of 3 days per week.

A Taste of What You'll Do

Join a team where brand strategy, consumer insights, and business performance come together to shape the future of the wine category. As a Brand Manager for Louis M. Martini, you'll help shape the future of one of Napa Valley's most iconic luxury wine brands. You will lead the development and execution of long-term brand strategies, ensuring alignment with growth and profitability objectives while inspiring cross-functional teams to deliver impactful results.

In this role, you will serve as a strategic leader responsible for brand health, portfolio optimization, and P&L management. You'll identify emerging consumer opportunities, translate insights into actionable plans, and champion innovative marketing programs that strengthen brand relevance and drive business performance. Working across multiple channels, you'll guide partners, influence key stakeholders, and ensure marketing investments deliver measurable results.

You'll also play a critical role in developing compelling brand stories, creative platforms, and communications strategies that engage consumers and build advocacy. By leveraging consumer empathy, market trends, and data-driven decision making, you'll help shape the future direction of the brand while balancing short-term business needs with long-term growth opportunities.

This is an exciting opportunity for a collaborative brand management leader who enjoys building strong teams, mentoring others, and bringing bold ideas to life in a fast-paced environment.

What You'll Need

• Master's degree plus 5 years of experience to include 2 years of brand management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 11 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• P&L management experience.
• Capable of influencing and gaining alignment with key stakeholders.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's of business administration degree plus 7 years of brand marketing experience reflecting increasing levels of responsibility; OR Bachelor's Degree in Business Administration with a marketing or finance concentration plus 9 years of brand marketing experience reflecting increasing levels of responsibility.
• Experience leading & developing high-performing teams.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Solid understanding of 3-tier distribution system.
• Brand strategy & positioning experience.
• On-premise marketing experience.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-based basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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