Brand Development Manager, Spirits

GALLO; Dallas (TX); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Hybrid work options

Employee benefits

Job summary

Gallo’s Innovation team seeks a Brand Development Manager for Spirits to shape innovative brands from concept to market. This high-visibility role leads brand-building initiatives, partners with cross-functional teams, and uses consumer insights to craft go-to-market plans that drive growth and measurable results.

You will collaborate with Marketing, Sales, Finance, Innovation, and Creative Services to launch new products, test market performance, and deliver consumer experiences.

Qualifications

• Master’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting inc

Responsibilities

• Lead brand-building initiatives from concept through market testing, partnering with cross-functional teams to bring new ideas to life and drive strategic growth.
• Develop go-to-market plans using consumer insights, business analytics, and market intelligence to shape compelling marketing strategies.
• Collaborate with Marketing, Sales, Finance, Innovation, and Creative Services to launch new products and optimize test market performance.

Skills

Master's degree + 6 years experience

Bachelor's degree + 8 years experience

Spirits experience

Cross-functional collaboration

Executive presentation

Education

Master’s degree + 6 years experience

Bachelor’s degree + 8 years experience

High School diploma + 12 years experience

Job description

Job Req ID: 107608

Job Type: Full-time

Work Category: Onsite (Dallas) or Hybrid Telecommute (Modesto)

Sponsorship: Not Available

Compensation: $137,300 - $205,900

Gallo Privacy Policy

We are Gallo

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 5 days/week onsite) OR Modesto, CA (Requires 3 days/week onsite)

A Taste of What You’ll Do

As the Brand Development Manager for Spirits in GALLO's Innovation organization, you will play a critical role in shaping the future of innovative spirits brands. In this highly visible position, you will lead brand-building initiatives from concept through market testing, partnering with cross-functional teams to bring new ideas to life and drive strategic growth. You will use consumer insights, business analytics, and market intelligence to develop go-to-market plans, build compelling marketing strategies, and influence key business decisions.

You will collaborate closely with teams across Marketing, Sales, Finance, Innovation, and Creative Services to launch new products, optimize test market performance, and create meaningful consumer experiences. Your ability to balance creativity with business acumen will help ensure successful execution and measurable results.

This role offers the opportunity to work on emerging brands, present recommendations to senior leadership, and make a direct impact on the future growth of the spirits portfolio. If you thrive in a fast-paced environment, enjoy solving complex business challenges, and are passionate about building brands that connect with consumers, we encourage you to apply.

What You’ll Need

• Master’s degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
• Spirits experience.
• Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• 3 years of specific alcohol beverage industry marketing or sales experience.
• Experience effectively presenting information to top management, public groups and boards of directors.
• Skilled in building collaborative relationships and working on cross functional teams.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You’ll Stand Out

• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting and requires working on-site with no telecommuting option. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act

Family Medical Leave Act

USERRA Notice