Senior Manager, Integrated Marketing Creative · New York ·

BETCHES MEDIA; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Betches Media recherche un Senior Manager en marketing intégré pour piloter le processus de pré-vente. Ce rôle implique la collaboration avec diverses équipes pour développer des propositions créatives qui répondent aux objectifs des clients. Le candidat idéal est un communicateur autonome et stratégique, avec une passion pour la création de contenu engageant et percutant.

Qualifications

• 5-7 ans d'expérience en marketing pour un éditeur numérique ou une agence.
• Expérience en création de propositions pour des clients en marketing événementiel et numérique.
• Capacité à naviguer à travers des structures organisationnelles complexes.

Responsibilities

• Concevoir et livrer des propositions de campagne pour les clients.
• Gérer une grande quantité de RFP entrants et proactifs.
• Collaborer avec les équipes de vente pour répondre aux RFP et participer à des présentations.

Skills

Design

Storytelling

Creative strategy

Written and verbal communication

Analytical skills

Education

Bachelor’s degree

Tools

Google Suite

PowerPoint

Canva

Adobe Suite

Job description

About Us

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is seeking a Senior Manager, Integrated Marketing to serve as a primary point person in the pre-sale process. This role will be responsible for independently leading the creation of pitch materials and managing the pre-sale process: from briefing and creative ideation to strategic planning and deck building. You’ll collaborate closely with Sales, Branded Content, Sales Planning, Editorial, and more to engineer cross-platform brand partnership campaigns across digital, social, and experiential that are endemic to Betches while also satisfying client goals.

The ideal candidate is autonomous, self-motivated, collaborative, and solutions-oriented. You have a strong ability to build creative brand partnership packages; build decks that tell a compelling narrative both visually and substantively; and understand the digital media landscape.

This role reports directly to the VP, Creative Director.

Roles & Responsibilities

• Work alongside all Sales & Partnerships teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)
• Effectively manage a high volume of inbound and proactive RFPs with large budgets
• Expertly design and convey campaign ideas through custom content presentations
• Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
• Partner with all Sales& Partnerships teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
• Partner with Branded Content to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business
• Write and create materials in the Betches Media and LBG brand voices
• Assist with pricing and packaging opportunities
• Showcase Betches Media and LBG potential to outside audience, talent, and clients
• Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives

Qualifications

• 5-7 years experience working in marketing for a digital publisher, media company, agency, or similar company
• 5-7 years experience with the pre-sale process, creating client programming for paid digital & event proposals
• Strong design, storytelling, and creative strategy experience
• Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)
• Ability to translate client KPIs into actionable campaign strategies
• Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
• Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
• Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
• Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
• Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
• Fluency in the language of online measurement: uniques, pageviews, visits, etc.
• Comfort presenting to and communicating with clients
• Agility and ability to work both independently and cross-functionally
• Leadership—own meetings with sales and creative teams
• Strong organizational and analytical skills
• Quick, creative thinking & ideation mindset with a passion for social media and branded content
• Bachelor’s degree from an accredited college or university

Compensation

The expected annual base salary for this role is $100,000 - $120,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

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