Brand Manager, Holiday & Easter - Market Growth

Holiday Inn Express Downtown MLK; Chicago (IL); Hybrid; USD 80,000 - 112,000; Full time

Job summary

Ferrara is seeking an Associate Brand Manager for Holiday & Easter to lead day-to-day management of the brand portfolio from strategy through execution. You will drive commercial activities to optimize sales, profitability and competitive position.

You will collaborate with cross-functional teams to develop short- and long-term brand plans, analyze consumer insights, and manage launches and campaigns that resonate in a fast-paced consumer goods environment.

Qualifications

• Bachelor's degree in business or related field; MBA preferred.
• 3+ years of marketing experience in US Consumer Goods.
• Proficiency with Microsoft Office.
• Experience with IRI or Nielsen data is a plus; SAP is a plus.

Responsibilities

• Contribute to development and deployment of the short-term and long-term brand strategy.
• Assist in development and execution of multi-year portfolio plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
• Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including creation of selling stories and communication / release of sales-related materials to field team.
• Participate in planning and execution of select shopper and consumer marketing campaigns and activities.

Skills

Project management

Analytical ability

Creative problem solving

Learn quickly

Independent with ambiguity

Fast-paced environment

Education

Bachelor's degree

MBA preferred

Tools

Microsoft Office

SAP

IRI or Nielsen

Job description

Ferrara is seeking an Associate Brand Manager for Holiday & Easter to lead day-to-day management of the brand portfolio from strategy through execution. You will drive commercial activities to optimize sales, profitability and competitive position.

You will collaborate with cross-functional teams to develop short- and long-term brand plans, analyze consumer insights, and manage launches and campaigns that resonate in a fast-paced consumer goods environment.