Brand Manager, HCP Web

Abbott (abbottcareers2 board); United States; On-site; USD 114,000 - 228,000; Full time

Benefits offered by this job

Free medical coverage

Retirement plan

Tuition reimbursement

FreeU education

Job summary

Abbott Diabetes Care in Alameda, CA is seeking a Digital Marketing professional to manage website content, campaigns, and medical professional education initiatives. This onsite role focuses on supporting product launches and educational initiatives through strong web experiences.

You will collaborate with Brand and Commercial teams to translate strategies into effective website experiences, monitor analytics, and ensure compliant, customer-focused content for the Libre CGM portfolio.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• Strong written and verbal communication skills.
• Experience with CMS and basic website analytics.
• Project coordination across multiple stakeholders and timelines.
• Interest in digital customer experiences and healthcare professional marketing.

Responsibilities

• Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
• Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions; align website support for omnichannel campaigns.
• Identify healthcare professional information needs through relevant website content and experiences.
• Oversee day-to-day operations of the healthcare professional website for the Libre CGM portfolio with agency and internal partners.
• Monitor web performance, analytics, and insights to improve user experience and content effectiveness.
• Coordinate timelines, reviews, approvals, and launch readiness across stakeholders.
• Build cross-team relationships to ensure seamless execution of business priorities.

Skills

Project coordination

Excellent communication

CMS familiarity

Web analytics basics

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

CMS

Job description

Working at Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We're focused on helping people manage their health more effectively and comfortably, with life‑changing products that provide accurate data to drive better‑informed decision.

This is an onsite opportunity based out of Alameda, CA.

What You'll Work On

• Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
• Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.
• Help identify and address healthcare professional information needs through relevant website content and experiences.
• In partnership with agency and internal stakeholders, execute day‑to‑day operations of the healthcare professional website for the Libre CGM portfolio.
• Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.
• Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer‑focused, and aligned with brand standards.
• Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
• Build strong working relationships across teams to ensure seamless execution of business priorities.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
• Strong interest in digital customer experiences and healthcare professional marketing.
• Experience coordinating projects across multiple stakeholders and timelines.Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Familiarity with web content management systems (CMS) and basic website analytics.

Preferred Qualifications

• Experience working with websites, digital campaigns, or content marketing programs.
• Exposure to healthcare, medical device, pharmaceutical, or regulated industries.

Base Pay

The base pay for this position is $114,000.00 - $228,000.00 In specific locations, the pay range may vary from the range posted.

Job Details

JOB FAMILY: Product Management

DIVISION: ADC Diabetes Care

LOCATION: United States > Alameda : Plaza 6 Building

WORK SHIFT: Standard

TRAVEL: Yes, 20 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf