Senior Brand Manager, Product Launch and Patient Support Programs

Abbott (abbottcareers2 board); United States; On-site; USD 131,000 - 261,000; Full time

Job summary

Abbott in Alameda, CA is seeking a Senior Brand Manager, Product Launch & Patient Support Programs US, to lead strategy for patient support and integration of commercial initiatives across the US CRM ecosystem, including new product launches and lifecycle transitions.

You will own marketing strategy for Libre patient support programs across CRM, HCPs, and sales channels, driving adoption, engagement, and a seamless patient experience, with cross-functional collaboration and agency management.

Qualifications

• Bachelor's degree with 4–6 years in multichannel CRM or MBA with 1–3 years related experience.
• Experience working with field teams and HCPs.
• Proven experience leading patient support programs / product launches.
• Strong strategic and execution skills; strong stakeholder management.

Responsibilities

• Define go-to-market strategy, positioning, and value proposition.
• Develop tools, resources, and activation plans.
• Drive alignment across CRM analytics, HCP, and sales teams.
• Own commercialization of product launches and digital updates within US CRM Program.
• Manage product lifecycle transitions and enhancements.

Skills

Multichannel CRM

HCP experience

Product launches

Stakeholder management

Digital health

CRM analytics

Education

Bachelor's degree

MBA

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott: At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity: This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Senior Brand Manager, Product Launch & Patient Support Programs US, you will lead the strategy and execution of patient support programs and the integration of key commercial initiatives across the US CRM ecosystem, including new product launches, digital enhancements, and lifecycle transitions.

You will own the marketing strategy for Libre patient support programs, defining how they are introduced, adopted, and scaled across CRM, healthcare providers (HCPs), and sales force channels-ensuring a seamless and integrated patient experience.

You will also serve as the lead integrating US product launches into the US multi-channel CRM program, driving adoption and engagement across the patient journey.

What You'll Work On

Patient Support Program Strategy & Field Engagement

• Own go-to-market strategy, positioning, and value proposition
• Develop tools, resources, and activation plans
• Drive alignment across CRM, analytics, HCP, and sales force teams

Patient Support Program Performance & Optimization

• Develop and enhance performance tracking and reporting
• Drive and monitor patient adoption, engagement, and retention
• Translate insights into clear action plans that continuously improve patient experience

Product & Digital CRM Lifecycle Ownership

• Own commercialization of product launches and digital updates within US CRM Program
• Manage product lifecycle transitions and enhancements
• Ensure cross-functional collaboration and enrollment

Budget & Agency Management

• Manage budgets and resources
• Lead agencies and external partners

Required Qualifications

• Bachelors Degree with at least 4-6 years of experience in multichannel CRM or MBA with 1-3 years of related experience
• Experience working with field teams and HCPs
• Proven experience leading patient support programs / product launches
• Strong strategic and execution skills
• Strong stakeholder management

Preferred Qualifications

• Healthcare or regulated industry experience
• Experience managing agencies
• Familiarity with digital health ecosystems

What Success Looks Like

• Growth in patient enrollment, engagement, and retention via Libre patient support programs
• Successful product and digital adoption
• Strong cross-functional alignment

The base pay for this position is $130,700.00 - $261,300.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ADC Diabetes Care

LOCATION: United States > Alameda : Plaza 6 Building

WORK SHIFT: Standard

TRAVEL: Yes, 20 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer, committed to employee diversity.