Brand Manager, Hard Mountain Dew

The Boston Beer Company; Boston (MA); Hybrid; USD 90,000 - 144,000; Full time

Job summary

An innovative company is seeking a Brand Manager for Hard Mountain Dew, a hybrid role based in Boston. This exciting position focuses on developing and executing marketing strategies to drive brand growth. The Brand Manager will collaborate with cross-functional teams and external partners to create impactful marketing plans and consumer activations. Ideal candidates will have a strong background in consumer product marketing, excellent communication skills, and the ability to analyze data to inform decisions. Join a dynamic team that values creativity and strategic thinking while enjoying a range of perks and benefits.

Benefits

Tuition reimbursement

Fertility/adoption support

Free financial coaching

Health & wellness program and discounts

Professional development & training

Free beer!

Qualifications

• 5+ years in consumer product marketing at a marketing-driven firm.
• Strong project planning and management skills required.

Responsibilities

• Develop and implement annual go-to-market plans for brand growth.
• Build collaborative relationships with partners and manage projects.

Skills

Cross-functional team leadership

Data analysis and interpretation

Consumer insights gathering

Interpersonal communication

Project management

Marketing communications development

Education

Bachelor's Degree

Job description

We are currently hiring a Brand Manager, Hard Mountain Dew in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

The Brand Manager is responsible for the development and growth of the brand through effective, efficient and breakthrough marketing and innovation strategies. The Brand Manager works cross-functionally with both internal and external partners and will often lead through influence and impact. The Brand Manager helps drive sustainable growth of the brand by building marketing plans, creative executions, sell-in materials and consumer activations to win the hearts and minds of consumers, retailers and distributors.

What You'll Brew:

• Develop and implement the annual go-to-market plan for driving sustainable, long-term growth for the brand
• Build strong collaborative relationships with partners, agency and cross-functional, to manage projects, including assisting with packaging & product innovation development, creative asset and content development, trade promotions, experiential consumer engagement programming
• Working with Creative, lead the creative packaging process for assigned projects
• Ensure that all innovation is delivered on time, on budget and to standard and with clear stakeholder communication to ensure effective implementation, with focus on both the short and long terms planning timelines and requirements
• Generate and communicate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives
• Understand and champion the brand and stand up for it with customers, internal stakeholders including senior leadership, and your team
• Occasional travel for meetings and trainings

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelors Degree
• 5+ years of experience in a results-oriented consumer product marketing role at a marketing driven firm
• Project planning and management, budgeting and financial analysis, and product positioning
• Experience in developing consumer marketing communications

Skills:

• Proven ability to lead cross-functional teams to project completion
• Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
• Must have proven inter-personal and communication skills
• Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment

Preferred Qualifications:

• Consumer Packaged Goods industry experience a plus

Level: 5

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $90,900 and $143,900. However, it’s important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility