Brand Manager, Hard Mountain Dew

Boston Beer Corporation; Boston (MA); Hybrid; USD 90,000 - 144,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager for Hard Mountain Dew, where your creativity and strategic vision will drive brand growth. In this dynamic hybrid role, you'll collaborate with cross-functional teams to develop innovative marketing strategies and compelling consumer activations. Your expertise in consumer insights and project management will be key in delivering impactful marketing communications. This is an exciting opportunity to influence a beloved brand and make a real difference in a fast-paced environment. If you're ready to take on a challenge and grow your career, this role is for you!

Benefits

Tuition reimbursement

Fertility/adoption support

Free financial coaching

Health & wellness program and discounts

Professional development & training

Free beer!

Qualifications

• 5+ years in consumer product marketing at a marketing-driven firm.
• Experience in project planning, budgeting, and product positioning.

Responsibilities

• Develop and implement annual go-to-market plans for brand growth.
• Build collaborative relationships for project management and innovation.

Skills

Cross-functional team leadership

Data analysis and interpretation

Consumer insights gathering

Interpersonal and communication skills

Project planning and management

Consumer marketing communications

Education

Bachelor's Degree

Job description

Job Description

We are currently hiring a Brand Manager, Hard Mountain Dew in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite 3 days a week (Tuesday - Thursday).

The Brand Manager is responsible for the development and growth of the brand through effective, efficient and breakthrough marketing and innovation strategies. The Brand Manager works cross-functionally with both internal and external partners and will often lead through influence and impact. The Brand Manager helps drive sustainable growth of the brand by building marketing plans, creative executions, sell-in materials and consumer activations to win the hearts and minds of consumers, retailers and distributors.

What You'll Brew:

• Develop and implement the annual go-to-market plan for driving sustainable, long-term growth for the brand


• Build strong collaborative relationships with partners, agency and cross-functional, to manage projects, including assisting with packaging & product innovation development, creative asset and content development, trade promotions, experiential consumer engagement programming


• Working with Creative, lead the creative packaging process for assigned projects


• Ensure that all innovation is delivered on time, on budget and to standard and with clear stakeholder communication to ensure effective implementation, with focus on both the short and long terms planning timelines and requirements


• Generate and communicate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives


• Understand and champion the brand and stand up for it with customers, internal stakeholders including senior leadership, and your team


• Occasional travel for meetings and trainings

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelors Degree


• 5+ years of experience in a results-oriented consumer product marketing role at a marketing driven firm


• Project planning and management, budgeting and financial analysis, and product positioning


• Experience in developing consumer marketing communications

Skills:

• Proven ability to lead cross-functional teams to project completion


• Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives


• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives


• Must have proven inter-personal and communication skills


• Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment

Preferred Qualifications:

• Consumer Packaged Goods industry experience a plus

Level: 5

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $90,900 and $143,900. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for an discretionary annual bonus based on company and induvial performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement


• Fertility/adoption support


• Free financial coaching


• Health & wellness program and discounts


• Professional development & training


• Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [e-mail] for assistance.

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Job Info

• 
  Job Identification
  14864
  


• 
  Job Category
  Marketing
  


• 
  Posting Date
  01/14/2025, 06:03 PM
  


• 
  Job Schedule
  Full time
  


• 
  Locations
  
  
  
  
  Boston Office
  
  
  (Hybrid)