Brand Manager, Hard Mountain Dew

The Boston Beer Company; Boston (MA); On-site; USD 90,000 - 144,000; Full time

Job summary

An established industry player seeks a dynamic Brand Manager for Hard Mountain Dew. This hybrid role in Boston involves driving brand growth through innovative marketing strategies and effective cross-functional collaboration. You will lead projects, develop consumer marketing communications, and ensure timely delivery of initiatives that resonate with consumers and stakeholders. With a focus on sustainable growth, you'll have the opportunity to shape the brand's future while enjoying a collaborative and supportive work environment. This role offers a chance to make a significant impact in a fast-paced setting, perfect for those who thrive on creativity and strategic thinking.

Benefits

Tuition reimbursement

Fertility/adoption support

Free financial coaching

Health & wellness program and discounts

Professional development & training

Free beer

Qualifications

• 5+ years in consumer product marketing at a marketing-driven firm.
• Experience in project management, budgeting, and product positioning.

Responsibilities

• Develop and implement the annual go-to-market plan for brand growth.
• Build relationships with partners and manage marketing projects.

Skills

Cross-functional team leadership

Data analysis and interpretation

Consumer insights gathering

Interpersonal and communication skills

Project planning and management

Budgeting and financial analysis

Education

Bachelor's Degree

Job description

We are currently hiring a Brand Manager, Hard Mountain Dew in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

The Brand Manager is responsible for the development and growth of the brand through effective, efficient and breakthrough marketing and innovation strategies. The Brand Manager works cross-functionally with both internal and external partners and will often lead through influence and impact. The Brand Manager helps drive sustainable growth of the brand by building marketing plans, creative executions, sell-in materials and consumer activations to win the hearts and minds of consumers, retailers and distributors.

What You'll Brew:

• Develop and implement the annual go-to-market plan for driving sustainable, long-term growth for the brand.
• Build strong collaborative relationships with partners, agency and cross-functional teams to manage projects, including assisting with packaging & product innovation development, creative asset and content development, trade promotions, and experiential consumer engagement programming.
• Working with Creative, lead the creative packaging process for assigned projects.
• Ensure that all innovation is delivered on time, on budget and to standard with clear stakeholder communication to ensure effective implementation, focusing on both short and long-term planning timelines and requirements.
• Generate and communicate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives.
• Understand and champion the brand and stand up for it with customers, internal stakeholders including senior leadership, and your team.
• Occasional travel for meetings and trainings.

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelors Degree.
• 5+ years of experience in a results-oriented consumer product marketing role at a marketing-driven firm.
• Project planning and management, budgeting and financial analysis, and product positioning.
• Experience in developing consumer marketing communications.

Skills:

• Proven ability to lead cross-functional teams to project completion.
• Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives.
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives.
• Must have proven interpersonal and communication skills.
• Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment.

Preferred Qualifications:

• Consumer Packaged Goods industry experience a plus.

Level: 5

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $90,900 and $143,900. However, it’s important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement.
• Fertility/adoption support.
• Free financial coaching.
• Health & wellness program and discounts.
• Professional development & training.
• Free beer!

*Talk to your recruiter about eligibility.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [e-mail] for assistance.